Insider Selling: Asana (NYSE:ASAN) CFO Sells 83,656 Shares of Stock

Asana, Inc. (NYSE:ASAN) CFO Sonalee Elizabeth Parekh sold 83,656 shares of Asana stock in a transaction that occurred on Monday, December 22nd. The shares were sold at an average price of $14.31, for a total value of $1,197,117.36. Following the transaction, the chief financial officer directly owned 993,037 shares in the company, valued at approximately $14,210,359.47. The trade was a 7.77% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this link.

Sonalee Elizabeth Parekh also recently made the following trade(s):

• On Tuesday, December 23rd, Sonalee Elizabeth Parekh sold 24,888 shares of Asana stock. The shares were sold at an average price of $13.54, for a total value of $336,983.52.

Asana Stock Down 6.1%

NYSE:ASAN traded down $0.88 during trading hours on Tuesday, hitting $13.51. 4,166,338 shares of the company traded hands, compared to its average volume of 3,650,199. The company has a quick ratio of 1.40, a current ratio of 1.40 and a debt-to-equity ratio of 0.19. The company has a market cap of $3.20 billion, a PE ratio of -14.52 and a beta of 0.93. The firm’s 50-day simple moving average is $13.65 and its 200-day simple moving average is $13.90. Asana, Inc. has a one year low of $11.58 and a one year high of $24.50.

Asana (NYSE:ASAN) last announced its earnings results on Tuesday, December 2nd. The company reported $0.07 EPS for the quarter, beating the consensus estimate of $0.06 by $0.01. Asana had a negative net margin of 28.33% and a negative return on equity of 79.80%. The company had revenue of $201.03 million during the quarter, compared to the consensus estimate of $198.78 million. During the same quarter in the prior year, the company posted ($0.02) earnings per share. The firm’s revenue for the quarter was up 9.3% on a year-over-year basis. Asana has set its FY 2026 guidance at 0.250-0.260 EPS and its Q4 2026 guidance at 0.070-0.070 EPS. Equities analysts predict that Asana, Inc. will post -1.09 earnings per share for the current year.

Analyst Ratings Changes

ASAN has been the subject of a number of research analyst reports. BTIG Research assumed coverage on Asana in a research report on Tuesday, December 16th. They set a “neutral” rating for the company. KeyCorp raised Asana from a “sector weight” rating to an “overweight” rating and set a $18.00 target price for the company in a research report on Monday, December 15th. UBS Group lowered their target price on Asana from $18.00 to $16.00 and set a “neutral” rating on the stock in a research note on Wednesday, December 3rd. DA Davidson reduced their price target on shares of Asana from $17.00 to $15.00 and set a “neutral” rating for the company in a research report on Wednesday, December 3rd. Finally, Morgan Stanley raised their price objective on shares of Asana from $13.00 to $14.00 and gave the stock an “underweight” rating in a report on Thursday, September 4th. One analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, seven have given a Hold rating and five have given a Sell rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Hold” and an average target price of $16.32.

Institutional Investors Weigh In On Asana

Institutional investors have recently added to or reduced their stakes in the business. Landscape Capital Management L.L.C. bought a new position in shares of Asana during the first quarter valued at $1,148,000. Charles Schwab Investment Management Inc. grew its position in Asana by 6.8% during the 1st quarter. Charles Schwab Investment Management Inc. now owns 742,272 shares of the company’s stock valued at $10,815,000 after purchasing an additional 47,480 shares during the last quarter. Acadian Asset Management LLC increased its stake in Asana by 8,850.6% during the 1st quarter. Acadian Asset Management LLC now owns 1,164,378 shares of the company’s stock valued at $16,950,000 after purchasing an additional 1,151,369 shares in the last quarter. Russell Investments Group Ltd. raised its holdings in Asana by 146.6% in the first quarter. Russell Investments Group Ltd. now owns 117,982 shares of the company’s stock worth $1,727,000 after buying an additional 70,145 shares during the last quarter. Finally, Jacobs Levy Equity Management Inc. lifted its stake in shares of Asana by 117.2% in the first quarter. Jacobs Levy Equity Management Inc. now owns 623,994 shares of the company’s stock worth $9,092,000 after buying an additional 336,641 shares in the last quarter. 26.21% of the stock is owned by hedge funds and other institutional investors.

More Asana News

Here are the key news stories impacting Asana this week:

• Positive Sentiment: Recent results and guidance: Asana reported a December-quarter revenue and EPS beat and issued FY/Q4 guidance that implies continued progress toward profitability — a constructive signal for the business model and long-term margin improvement. MarketBeat ASAN page
• Positive Sentiment: Analyst support: Some analysts have raised ratings/price targets (e.g., KeyCorp upgraded to overweight with a $18 target), providing a partial offset to selling pressure from insiders. MarketBeat ASAN page
• Neutral Sentiment: Institutional ownership shifts: Several large funds (Arrowstreet, Acadian, Marshall Wace, Woodline, Nuveen) have materially increased stakes in 2025 — a sign of long-term investor interest, but not an immediate counter to near-term insider selling. MarketBeat ASAN page
• Negative Sentiment: Executive selling — CFO: Sonalee Parekh sold a total of 108,544 shares in two trades (83,656 shares on Dec. 22 at $14.31 and 24,888 shares on Dec. 23 at $13.54), totaling roughly $1.53M — reducing her stake by several percent. This material sale by the finance chief is likely contributing to downward pressure. SEC Form 4 (Parekh)
• Negative Sentiment: Executive selling — COO: Anne Raimondi sold roughly 160,456 shares across multiple transactions (76,093 on Dec. 19 at $14.47; 62,165 on Dec. 22 at $14.31; 22,198 on Dec. 18 at $14.52), totaling ~ $2.31M and cutting her holdings by several percentage points — another significant insider liquidation. SEC Form 4 (Raimondi) InsiderTrades summary

About Asana

Asana, Inc (NYSE: ASAN) is a leading provider of work management and collaboration software designed to help teams organize, track and manage their work. Founded in 2008 by Dustin Moskovitz and Justin Rosenstein, Asana’s platform enables users to create projects, assign tasks, set deadlines and visualize progress across diverse workflows. The company’s cloud-based solution includes customizable project templates, timeline views, boards and automated rules that streamline routine processes and reduce manual effort.

Built for both small teams and large enterprises, Asana supports integrations with a wide array of third-party applications, including communication tools, file-sharing services and DevOps platforms.