Head to Head Survey: D-MARKET Electronic Services & Trading (NASDAQ:HEPS) & Expedia Group (NASDAQ:EXPE)

D-MARKET Electronic Services & Trading (NASDAQ:HEPS) and Expedia Group (NASDAQ:EXPE) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their dividends, valuation, profitability, earnings, institutional ownership, analyst recommendations and risk.

Analyst Recommendations

This is a breakdown of current ratings and price targets for D-MARKET Electronic Services & Trading and Expedia Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
D-MARKET Electronic Services & Trading	1	2	0	0	1.67
Expedia Group	0	22	14	3	2.51

D-MARKET Electronic Services & Trading currently has a consensus target price of $3.50, indicating a potential upside of 50.21%. Expedia Group has a consensus target price of $262.00, indicating a potential downside of 1.25%. Given D-MARKET Electronic Services & Trading’s higher possible upside, equities research analysts clearly believe D-MARKET Electronic Services & Trading is more favorable than Expedia Group.

Volatility and Risk

D-MARKET Electronic Services & Trading has a beta of 2.3, suggesting that its share price is 130% more volatile than the S&P 500. Comparatively, Expedia Group has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500.

Profitability

This table compares D-MARKET Electronic Services & Trading and Expedia Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
D-MARKET Electronic Services & Trading	-5.42%	-113.69%	-10.63%
Expedia Group	7.94%	56.25%	5.56%

Insider and Institutional Ownership

40.5% of D-MARKET Electronic Services & Trading shares are held by institutional investors. Comparatively, 90.8% of Expedia Group shares are held by institutional investors. 36.3% of D-MARKET Electronic Services & Trading shares are held by company insiders. Comparatively, 9.1% of Expedia Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Valuation and Earnings

This table compares D-MARKET Electronic Services & Trading and Expedia Group”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
D-MARKET Electronic Services & Trading	$1.74 billion	0.43	-$48.95 million	($0.25)	-9.32
Expedia Group	$14.37 billion	2.28	$1.23 billion	$10.45	25.39

Expedia Group has higher revenue and earnings than D-MARKET Electronic Services & Trading. D-MARKET Electronic Services & Trading is trading at a lower price-to-earnings ratio than Expedia Group, indicating that it is currently the more affordable of the two stocks.

Summary

Expedia Group beats D-MARKET Electronic Services & Trading on 12 of the 15 factors compared between the two stocks.

About D-MARKET Electronic Services & Trading

D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides its retail customers a range of merchandise, including electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also offers Hepsiburada Market, an app-in-app initiative and on-demand delivery service that delivers groceries and water; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers storage and fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; HepsiGlobal for discovering and purchasing products from international merchants online; Hepsipay, which offers an e-money and payment services; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey.

About Expedia Group

Expedia Group, Inc. operates as an online travel company in the United States and internationally. The company operates through B2C, B2B, and trivago segments. Its B2C segment includes Brand Expedia, a full-service online travel brand offers various travel products and services; Hotels.com for lodging accommodations; Vrbo, an online marketplace for the alternative accommodations; Orbitz, Travelocity, Wotif Group, ebookers, CheapTickets, Hotwire.com and CarRentals.com. The company's B2B segment provides various travel and non-travel companies including airlines, offline travel agents, online retailers, corporate travel management, and financial institutions who leverage its travel technology and tap into its diverse supply to augment their offerings and market Expedia Group rates and availabilities to its travelers. Its trivago segment, a hotel metasearch website, which send referrals to online travel companies and travel service providers from hotel metasearch websites. In addition, the company provides brand advertising through online and offline channels, loyalty programs, mobile apps, and search engine marketing, as well as metasearch, social media, direct and personalized traveler communications on its websites, and through direct e-mail communication with its travelers. The company was formerly known as Expedia, Inc. and changed its name to Expedia Group, Inc. in March 2018. Expedia Group, Inc. was founded in 1996 and is headquartered in Seattle, Washington.