Citizens (NASDAQ:CIZN – Get Free Report) is one of 919 publicly-traded companies in the “Banks” industry, but how does it weigh in compared to its rivals? We will compare Citizens to similar businesses based on the strength of its dividends, analyst recommendations, profitability, institutional ownership, earnings, risk and valuation.
Analyst Ratings
This is a summary of current ratings and price targets for Citizens and its rivals, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Citizens | 0 | 1 | 5 | 0 | 2.83 |
| Citizens Competitors | 7492 | 30250 | 27848 | 1488 | 2.35 |
Citizens currently has a consensus price target of $16.83, suggesting a potential upside of 72.65%. As a group, “Banks” companies have a potential upside of 14.23%. Given Citizens’ stronger consensus rating and higher possible upside, research analysts clearly believe Citizens is more favorable than its rivals.
Valuation & Earnings
This table compares Citizens and its rivals gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| Citizens | $40.95 million | $5.49 million | 4.83 |
| Citizens Competitors | $14.20 billion | $2.42 billion | 21.33 |
Citizens’ rivals have higher revenue and earnings than Citizens. Citizens is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.
Profitability
This table compares Citizens and its rivals’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Citizens | 7.00% | 11.28% | 0.37% |
| Citizens Competitors | 15.63% | 9.41% | 0.93% |
Risk & Volatility
Citizens has a beta of 0.13, indicating that its stock price is 87% less volatile than the S&P 500. Comparatively, Citizens’ rivals have a beta of 0.61, indicating that their average stock price is 39% less volatile than the S&P 500.
Institutional and Insider Ownership
9.7% of Citizens shares are owned by institutional investors. Comparatively, 48.0% of shares of all “Banks” companies are owned by institutional investors. 8.9% of Citizens shares are owned by company insiders. Comparatively, 9.7% of shares of all “Banks” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Dividends
Citizens pays an annual dividend of $0.08 per share and has a dividend yield of 0.8%. Citizens pays out 4.0% of its earnings in the form of a dividend. As a group, “Banks” companies pay a dividend yield of 8.9% and pay out 28.9% of their earnings in the form of a dividend. Citizens has increased its dividend for 1 consecutive years.
Summary
Citizens rivals beat Citizens on 10 of the 15 factors compared.
About Citizens
Citizens Holding Company was a bank holding company for Citizens Bank, a community banking institution headquartered in Philadelphia, Mississippi. The bank served individuals, businesses and public-sector customers through traditional banking products and services. Its offerings included checking and savings accounts, certificates of deposit, consumer and residential mortgage loans, commercial and agricultural lending, online banking and other deposit and credit services. Citizens Bank operated primarily in Mississippi, with a branch network focused on communities in the state’s east-central region.
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