Head-To-Head Review: Baozun (NASDAQ:BZUN) & Infobird (NASDAQ:IFBD)

Baozun (NASDAQ:BZUN) and Infobird (NASDAQ:IFBD) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, earnings and dividends.

Institutional and Insider Ownership

47.3% of Baozun shares are held by institutional investors. Comparatively, 2.9% of Infobird shares are held by institutional investors. 59.2% of Baozun shares are held by company insiders. Comparatively, 35.5% of Infobird shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Profitability

This table compares Baozun and Infobird’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Baozun	-1.93%	-4.60%	-1.89%
Infobird	N/A	N/A	N/A

Valuation and Earnings

This table compares Baozun and Infobird”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$1.29 billion	0.15	-$18.68 million	($0.44)	-7.36
Infobird	$1.44 million	4.47	-$2.10 million	N/A	N/A

Infobird has lower revenue, but higher earnings than Baozun.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for Baozun and Infobird, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	1	0	1	0	2.00
Infobird	1	0	0	0	1.00

Baozun currently has a consensus price target of $4.20, indicating a potential upside of 29.63%. Given Baozun’s stronger consensus rating and higher probable upside, research analysts clearly believe Baozun is more favorable than Infobird.

Risk & Volatility

Baozun has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500. Comparatively, Infobird has a beta of 1.74, suggesting that its stock price is 74% more volatile than the S&P 500.

About Baozun

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

About Infobird

Infobird Co., Ltd, through its subsidiaries, operates as a software-as-a-service (SaaS) provider of artificial intelligence (AI) enabled customer engagement solutions in the People's Republic of China. The company offers customer relationship management cloud-based services, such as SaaS and business process outsourcing services to its clients. It also provides AI-powered cloud-based sales force management software, including intelligent quality inspection and intelligent training software to enable its clients to monitor, benchmark, and enhance the performances of agents; consumer product and retail store digitalization solutions; and other services, including software license selling, data analysis, and other professional services. The company serves corporate clients in the finance, education, public services, healthcare, and consumer products industries. Infobird Co., Ltd was founded in 2001 and is based in Beijing, the People's Republic of China.