Playtech (OTCMKTS:PYTCF – Get Free Report) and Planet Fitness (NYSE:PLNT – Get Free Report) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, profitability, valuation, earnings and analyst recommendations.
Analyst Recommendations
This is a summary of recent ratings for Playtech and Planet Fitness, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Playtech | 1 | 1 | 2 | 0 | 2.25 |
| Planet Fitness | 1 | 9 | 11 | 1 | 2.55 |
Planet Fitness has a consensus target price of $74.50, indicating a potential upside of 33.43%. Given Planet Fitness’ stronger consensus rating and higher possible upside, analysts plainly believe Planet Fitness is more favorable than Playtech.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Playtech | N/A | N/A | N/A | $0.51 | 10.41 |
| Planet Fitness | $1.38 billion | 3.20 | $219.10 million | $2.77 | 20.16 |
Planet Fitness has higher revenue and earnings than Playtech. Playtech is trading at a lower price-to-earnings ratio than Planet Fitness, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
29.1% of Playtech shares are held by institutional investors. Comparatively, 95.5% of Planet Fitness shares are held by institutional investors. 0.9% of Planet Fitness shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Playtech and Planet Fitness’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Playtech | N/A | N/A | N/A |
| Planet Fitness | 16.52% | -81.29% | 8.66% |
Summary
Planet Fitness beats Playtech on 11 of the 12 factors compared between the two stocks.
About Playtech
Playtech plc, a technology company, provides gambling software, services, content, and platform technologies worldwide. The company offers technologies across various product verticals, including live casino, sports, bingo, virtual sports, and poker. It also owns the intellectual property rights and licenses the software; provides digital marketing and advertising, consulting and online technical support, data mining processing, turnkey, live game, and video stream services; and operates betting shops. In addition, the company designs, develops, and sells software. The company was founded in 1999 and is based in Douglas, the Isle of Man.
About Planet Fitness
Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. The company operates through three segments: Franchise, Corporate-Owned Stores, and Equipment. The company is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. It engages in the sale of fitness equipment to franchisee-owned stores in the United States, Canada, and Mexico. In addition, the company operates corporate-owned stores in the United States and Canada. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.
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