Head to Head Comparison: SEMrush (SEMR) versus Its Peers

SEMrush (NYSE:SEMR) is one of 43 publicly-traded companies in the “Services – Computer Programming And Data Processing” industry, but how does it compare to its rivals? We will compare SEMrush to similar businesses based on the strength of its dividends, profitability, earnings, institutional ownership, risk, valuation and analyst recommendations.

Analyst Ratings

This is a summary of recent ratings and target prices for SEMrush and its rivals, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
SEMrush	1	5	0	0	1.83
SEMrush Competitors	86	189	208	11	2.29

As a group, “Services – Computer Programming And Data Processing” companies have a potential upside of 75.96%. Given SEMrush’s rivals stronger consensus rating and higher possible upside, analysts plainly believe SEMrush has less favorable growth aspects than its rivals.

Profitability

This table compares SEMrush and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
SEMrush	-1.05%	-1.60%	-1.07%
SEMrush Competitors	-53.73%	-1,002.64%	-68.20%

Earnings & Valuation

This table compares SEMrush and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
SEMrush	$376.82 million	$8.24 million	-594.50
SEMrush Competitors	$273.78 million	-$40.93 million	-7.26

SEMrush has higher revenue and earnings than its rivals. SEMrush is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Volatility and Risk

SEMrush has a beta of 1.55, suggesting that its share price is 55% more volatile than the S&P 500. Comparatively, SEMrush’s rivals have a beta of 0.77, suggesting that their average share price is 23% less volatile than the S&P 500.

Institutional & Insider Ownership

32.9% of SEMrush shares are held by institutional investors. Comparatively, 58.9% of shares of all “Services – Computer Programming And Data Processing” companies are held by institutional investors. 55.6% of SEMrush shares are held by company insiders. Comparatively, 21.2% of shares of all “Services – Computer Programming And Data Processing” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

SEMrush beats its rivals on 7 of the 13 factors compared.

SEMrush Company Profile

Semrush Holdings, Inc. develops an online visibility management software-as-a-service platform worldwide. The company enables companies to identify and reach the right audience for their content through the right channels. Its platform enables the company’s customers to understand trends and act upon insights to enhance the online visibility, and drive traffic to their websites and social media pages, as well as online listings, distribute targeted content to their customers, and measure the digital marketing campaigns. The company was founded in 2008 and is headquartered in Boston, Massachusetts.