Head-To-Head Comparison: Chanson International (NASDAQ:CHSN) vs. RealReal (NASDAQ:REAL)

Chanson International (NASDAQ:CHSN) and RealReal (NASDAQ:REAL) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, earnings, risk, valuation, institutional ownership, dividends and analyst recommendations.

Volatility & Risk

Chanson International has a beta of -2.55, indicating that its share price is 355% less volatile than the S&P 500. Comparatively, RealReal has a beta of 2.65, indicating that its share price is 165% more volatile than the S&P 500.

Earnings and Valuation

This table compares Chanson International and RealReal”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Chanson International	$18.23 million	4.33	$760,000.00	N/A	N/A
RealReal	$600.48 million	2.22	-$134.20 million	($1.38)	-8.28

Chanson International has higher earnings, but lower revenue than RealReal.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Chanson International and RealReal, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Chanson International	1	0	0	0	1.00
RealReal	1	2	5	1	2.67

RealReal has a consensus target price of $17.94, indicating a potential upside of 57.07%. Given RealReal’s stronger consensus rating and higher possible upside, analysts plainly believe RealReal is more favorable than Chanson International.

Insider and Institutional Ownership

2.8% of Chanson International shares are held by institutional investors. Comparatively, 64.7% of RealReal shares are held by institutional investors. 9.0% of RealReal shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Chanson International and RealReal’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Chanson International	N/A	N/A	N/A
RealReal	-10.78%	N/A	-18.58%

Summary

RealReal beats Chanson International on 8 of the 12 factors compared between the two stocks.

About Chanson International

Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers. It offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It also offers eat-in services in its stores. The company sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. It operates in Xinjiang in the People's Republic of China; and New York City, the United States. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding operates as a subsidiary of Danton Global Limited.

About RealReal

The RealReal, Inc. operates an online marketplace for resale luxury goods in the United State. The company offers various product categories, including women's fashion, men's fashion, jewelry, and watches. It primarily sells products through online marketplace and retail stores. The company was incorporated in 2011 and is headquartered in San Francisco, California.