Head-To-Head Comparison: British American Tobacco (OTCMKTS:BTAFF) versus Charlie’s (OTCMKTS:CHUC)

Profitability

This table compares British American Tobacco and Charlie’s’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
British American Tobacco	N/A	N/A	N/A
Charlie’s	19.36%	-174.49%	36.91%

Earnings and Valuation

This table compares British American Tobacco and Charlie’s”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
British American Tobacco	N/A	N/A	N/A	$1.92	27.67
Charlie’s	$8.49 million	10.52	-$4.16 million	$0.01	33.00

British American Tobacco has higher earnings, but lower revenue than Charlie’s. British American Tobacco is trading at a lower price-to-earnings ratio than Charlie’s, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

39.7% of British American Tobacco shares are held by institutional investors. Comparatively, 7.8% of Charlie’s shares are held by institutional investors. 20.9% of Charlie’s shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Charlie’s beats British American Tobacco on 5 of the 8 factors compared between the two stocks.

About British American Tobacco

British American Tobacco p.l.c. engages in the provision of tobacco and nicotine products to consumers worldwide. It also offers vapour, heated, and modern oral nicotine products; combustible cigarettes; and traditional oral products, such as snus and moist snuff. The company offers its products under the Vuse, glo, Velo, Grizzly, Kodiak, Dunhill, Kent, Lucky Strike, Pall Mall, Rothmans, Camel, Natural American Spirit, Newport, Vogue, Viceroy, Kool, Peter Stuyvesant, Craven A, State Express 555 and Shuang Xi brands. It also distributes its products to retail outlets. British American Tobacco p.l.c. was founded in 1902 and is based in London, the United Kingdom.

About Charlie’s

Charlie's Holdings, Inc., together with its subsidiaries, formulates, markets, and distributes non-combustible nicotine-related, alternative alkaloid vapor, and hemp-derived vapor and edible products. It sells its products through distributors, specialty retailers, and third-party online resellers in the United States, the United Kingdom, Italy, Spain, New Zealand, Australia, and Canada. Charlie's Holdings, Inc. was founded in 2014 and is headquartered in Costa Mesa, California.