Head to Head Analysis: Super Group (SGHC) (NYSE:SGHC) & Tuniu (NASDAQ:TOUR)

Super Group (SGHC) (NYSE:SGHC) and Tuniu (NASDAQ:TOUR) are both consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, institutional ownership, earnings, valuation, dividends and analyst recommendations.

Dividends

Super Group (SGHC) pays an annual dividend of $0.20 per share and has a dividend yield of 1.8%. Tuniu pays an annual dividend of $1.18 per share and has a dividend yield of 25.0%. Super Group (SGHC) pays out 27.8% of its earnings in the form of a dividend. Tuniu pays out 368.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Risk & Volatility

Super Group (SGHC) has a beta of 1.09, suggesting that its share price is 9% more volatile than the S&P 500. Comparatively, Tuniu has a beta of 0.47, suggesting that its share price is 53% less volatile than the S&P 500.

Profitability

This table compares Super Group (SGHC) and Tuniu’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Super Group (SGHC)	15.22%	47.37%	29.05%
Tuniu	3.73%	3.17%	1.90%

Earnings & Valuation

This table compares Super Group (SGHC) and Tuniu”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Super Group (SGHC)	$2.23 billion	2.56	$217.00 million	$0.72	15.69
Tuniu	$82.65 million	0.62	$4.45 million	$0.32	14.77

Super Group (SGHC) has higher revenue and earnings than Tuniu. Tuniu is trading at a lower price-to-earnings ratio than Super Group (SGHC), indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of recent ratings and target prices for Super Group (SGHC) and Tuniu, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Super Group (SGHC)	0	3	6	0	2.67
Tuniu	1	0	0	0	1.00

Super Group (SGHC) currently has a consensus price target of $18.00, indicating a potential upside of 59.36%. Given Super Group (SGHC)’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Super Group (SGHC) is more favorable than Tuniu.

Institutional & Insider Ownership

5.1% of Super Group (SGHC) shares are owned by institutional investors. 10.4% of Super Group (SGHC) shares are owned by insiders. Comparatively, 76.1% of Tuniu shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Super Group (SGHC) beats Tuniu on 14 of the 16 factors compared between the two stocks.

About Super Group (SGHC)

Super Group (SGHC) Limited operates as an online sports betting and gaming operator. It offers Betway, an online sports betting brand; and Spin, a multi-brand online casino offering. Super Group (SGHC) Limited is based in Saint Peter Port, Guernsey.

About Tuniu

Tuniu Corporation operates as an online leisure travel company in China. The company offers various packaged tours, including organized and self-guided tours; and other travel-related services, such as tourist attraction tickets, visa application services, accommodation reservation, financial services, and hotel booking services, as well as air, train, and bus ticketing for leisure travelers. It also provides car rental and insurance services, as well as advertising services to tourism boards and bureaus. The company offers its products and services through various online and offline channels, including tuniu.com website; mobile platform; a call center in Nanjing; and other offline retail stores in China. Tuniu Corporation was founded in 2006 and is headquartered in Nanjing, the People's Republic of China.