Harley-Davidson (NYSE:HOG) Trading Down 9% – Should You Sell?

Harley-Davidson, Inc. (NYSE:HOG) shares dropped 9% during trading on Tuesday . The company traded as low as $24.37 and last traded at $24.6790. Approximately 851,546 shares changed hands during mid-day trading, a decline of 59% from the average daily volume of 2,071,885 shares. The stock had previously closed at $27.11.

Wall Street Analyst Weigh In

HOG has been the subject of a number of analyst reports. Weiss Ratings raised shares of Harley-Davidson from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Wednesday, October 8th. Griffin Securities set a $34.00 price objective on shares of Harley-Davidson in a research report on Monday, August 25th. DA Davidson lifted their price objective on shares of Harley-Davidson from $31.00 to $34.00 and gave the company a “buy” rating in a research report on Monday, August 25th. Morgan Stanley downgraded shares of Harley-Davidson from an “equal weight” rating to an “underweight” rating and decreased their price objective for the company from $27.00 to $25.00 in a research report on Monday, October 27th. Finally, Zacks Research downgraded shares of Harley-Davidson from a “hold” rating to a “strong sell” rating in a research report on Tuesday, October 28th. Two equities research analysts have rated the stock with a Buy rating, four have assigned a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat.com, Harley-Davidson currently has an average rating of “Hold” and an average price target of $30.14.

Harley-Davidson Stock Down 5.1%

The company has a current ratio of 1.37, a quick ratio of 1.20 and a debt-to-equity ratio of 1.32. The firm’s 50 day simple moving average is $28.29 and its two-hundred day simple moving average is $25.84. The firm has a market cap of $3.13 billion, a price-to-earnings ratio of 13.37, a PEG ratio of 0.40 and a beta of 1.27.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, November 4th. The company reported $3.10 EPS for the quarter, beating the consensus estimate of $1.38 by $1.72. The company had revenue of $1.07 billion during the quarter, compared to analysts’ expectations of $1.01 billion. Harley-Davidson had a net margin of 5.76% and a return on equity of 7.43%. On average, equities analysts forecast that Harley-Davidson, Inc. will post 3.44 EPS for the current year.

Harley-Davidson Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Wednesday, September 24th. Shareholders of record on Wednesday, September 10th were issued a dividend of $0.18 per share. This represents a $0.72 dividend on an annualized basis and a yield of 2.8%. The ex-dividend date of this dividend was Wednesday, September 10th. Harley-Davidson’s payout ratio is presently 37.31%.

Institutional Investors Weigh In On Harley-Davidson

Institutional investors have recently added to or reduced their stakes in the business. Donald Smith & CO. Inc. boosted its stake in shares of Harley-Davidson by 61.8% in the 2nd quarter. Donald Smith & CO. Inc. now owns 5,517,795 shares of the company’s stock valued at $130,220,000 after purchasing an additional 2,108,099 shares during the last quarter. Millennium Management LLC bought a new stake in shares of Harley-Davidson in the 1st quarter valued at $33,884,000. Norges Bank bought a new stake in shares of Harley-Davidson in the 2nd quarter valued at $21,607,000. Bank of New York Mellon Corp boosted its stake in shares of Harley-Davidson by 30.2% in the 2nd quarter. Bank of New York Mellon Corp now owns 1,838,532 shares of the company’s stock valued at $43,389,000 after purchasing an additional 426,808 shares during the last quarter. Finally, Nuveen LLC bought a new stake in shares of Harley-Davidson in the 1st quarter valued at $9,564,000. 85.10% of the stock is owned by institutional investors.

Harley-Davidson Company Profile

Harley-Davidson, Inc manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.