Gen Digital (GEN) – Analysts’ Weekly Ratings Updates

Several analysts have recently updated their ratings and price targets for Gen Digital (NASDAQ: GEN):

• 8/16/2026 – Gen Digital was downgraded by Wall Street Zen from “buy” to “hold”.
• 8/8/2026 – Gen Digital was upgraded by Wall Street Zen from “hold” to “buy”.
• 8/7/2026 – Gen Digital had its price target raised by Royal Bank Of Canada from $27.00 to $30.00. They now have a “sector perform” rating on the stock.
• 8/7/2026 – Gen Digital had its price target raised by Barclays PLC from $27.00 to $32.00. They now have an “equal weight” rating on the stock.
• 8/7/2026 – Gen Digital had its price target raised by Wells Fargo & Company from $22.00 to $28.00. They now have an “equal weight” rating on the stock.
• 7/16/2026 – Gen Digital had its “sector perform” rating reaffirmed by Royal Bank Of Canada. They now have a $27.00 price target on the stock.
• 7/15/2026 – Gen Digital was upgraded by Weiss Ratings from “hold (c)” to “hold (c+)”.

Gen Digital Dividend Announcement

The company also recently declared a quarterly dividend, which will be paid on Wednesday, September 9th. Investors of record on Monday, August 17th will be issued a dividend of $0.125 per share. This represents a $0.50 annualized dividend and a yield of 1.7%. The ex-dividend date of this dividend is Monday, August 17th. Gen Digital’s dividend payout ratio (DPR) is presently 29.07%.

Insider Buying and Selling at Gen Digital

In other news, insider Travis Michael Witteveen sold 30,000 shares of Gen Digital stock in a transaction on Monday, August 10th. The stock was sold at an average price of $29.42, for a total transaction of $882,600.00. Following the completion of the sale, the insider owned 496,545 shares of the company’s stock, valued at approximately $14,608,353.90. This trade represents a 5.70% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director John C. Chrystal acquired 3,000 shares of the company’s stock in a transaction on Thursday, June 4th. The stock was acquired at an average price of $27.06 per share, with a total value of $81,180.00. Following the purchase, the director directly owned 31,419 shares in the company, valued at approximately $850,198.14. This represents a 10.56% increase in their ownership of the stock. The SEC filing for this purchase provides additional information. Insiders have sold a total of 230,440 shares of company stock valued at $6,172,946 in the last ninety days. 9.70% of the stock is currently owned by corporate insiders.

Gen Digital (NASDAQ: GEN) is a global cybersecurity company specializing in consumer- and small-business-focused security, privacy, and identity protection solutions. The company offers a suite of products designed to safeguard devices, networks, and personal information against malware, ransomware, phishing attacks and other digital threats. With a focus on user-friendly interfaces and cross-platform compatibility, Gen Digital develops antivirus software, VPN services, parental controls, password management tools, and comprehensive identity-theft monitoring services.

Gen Digital traces its origins to the consumer software division of Symantec Corporation, which was spun off in late 2019 under the NortonLifeLock name.