Fulton Breakefield Broenniman LLC Decreases Holdings in Salesforce Inc. $CRM

Fulton Breakefield Broenniman LLC trimmed its holdings in shares of Salesforce Inc. (NYSE:CRM) by 1.7% in the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 56,258 shares of the CRM provider’s stock after selling 996 shares during the period. Salesforce accounts for about 1.0% of Fulton Breakefield Broenniman LLC’s holdings, making the stock its 29th largest holding. Fulton Breakefield Broenniman LLC’s holdings in Salesforce were worth $15,341,000 as of its most recent SEC filing.

A number of other institutional investors also recently bought and sold shares of CRM. Brighton Jones LLC lifted its holdings in Salesforce by 13.7% during the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after buying an additional 3,102 shares during the last quarter. Revolve Wealth Partners LLC lifted its holdings in Salesforce by 12.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after buying an additional 205 shares during the last quarter. Bison Wealth LLC lifted its holdings in Salesforce by 9.0% during the 4th quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after buying an additional 184 shares during the last quarter. Harbor Capital Advisors Inc. lifted its holdings in Salesforce by 65.9% during the 1st quarter. Harbor Capital Advisors Inc. now owns 20,720 shares of the CRM provider’s stock worth $5,560,000 after buying an additional 8,228 shares during the last quarter. Finally, GAMMA Investing LLC lifted its holdings in Salesforce by 13.9% during the 1st quarter. GAMMA Investing LLC now owns 14,166 shares of the CRM provider’s stock worth $3,802,000 after buying an additional 1,725 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of analysts have issued reports on CRM shares. Citigroup lifted their price target on Salesforce from $275.00 to $276.00 and gave the stock a “neutral” rating in a report on Tuesday, September 9th. Cantor Fitzgerald reiterated an “overweight” rating and set a $325.00 target price on shares of Salesforce in a research report on Thursday, September 4th. Macquarie reiterated a “neutral” rating and set a $290.00 target price on shares of Salesforce in a research report on Thursday, September 4th. Stifel Nicolaus cut their target price on Salesforce from $375.00 to $325.00 and set a “buy” rating on the stock in a research report on Wednesday, August 13th. Finally, Barclays cut their target price on Salesforce from $347.00 to $316.00 and set an “overweight” rating on the stock in a research report on Monday, August 18th. Twenty-six investment analysts have rated the stock with a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $332.58.

Salesforce Stock Performance

Shares of CRM stock opened at $240.23 on Thursday. The stock has a market capitalization of $228.70 billion, a PE ratio of 34.92, a price-to-earnings-growth ratio of 2.07 and a beta of 1.19. Salesforce Inc. has a 52-week low of $226.48 and a 52-week high of $369.00. The stock’s 50-day moving average price is $245.13 and its 200 day moving average price is $259.53. The company has a quick ratio of 1.12, a current ratio of 1.12 and a debt-to-equity ratio of 0.14.

Salesforce (NYSE:CRM) last released its earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share (EPS) for the quarter, topping the consensus estimate of $2.78 by $0.13. Salesforce had a return on equity of 13.27% and a net margin of 16.87%.The company had revenue of $10.24 billion for the quarter, compared to analysts’ expectations of $10.14 billion. During the same quarter in the previous year, the firm posted $2.56 EPS. The firm’s quarterly revenue was up 9.8% on a year-over-year basis. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. As a group, equities research analysts forecast that Salesforce Inc. will post 7.46 EPS for the current year.

Salesforce Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, October 9th. Shareholders of record on Wednesday, September 17th will be given a dividend of $0.416 per share. The ex-dividend date is Wednesday, September 17th. This represents a $1.66 annualized dividend and a yield of 0.7%. Salesforce’s payout ratio is presently 24.13%.

Insider Activity at Salesforce

In other Salesforce news, CEO Marc Benioff sold 2,250 shares of the business’s stock in a transaction that occurred on Monday, August 4th. The stock was sold at an average price of $252.42, for a total transaction of $567,945.00. Following the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at approximately $3,006,718,751.82. The trade was a 0.02% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director David Blair Kirk bought 3,400 shares of the company’s stock in a transaction on Tuesday, September 9th. The shares were acquired at an average price of $254.66 per share, for a total transaction of $865,844.00. Following the transaction, the director directly owned 3,824 shares in the company, valued at $973,819.84. This trade represents a 801.89% increase in their position. The disclosure for this purchase can be found here. Insiders have sold a total of 78,750 shares of company stock worth $19,679,535 in the last quarter. 3.00% of the stock is currently owned by insiders.

Salesforce Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.