Fox Factory (NASDAQ:FOXF) Shares Down 11.3% – Time to Sell?

Fox Factory Holding Corp. (NASDAQ:FOXF) shares were down 11.3% during trading on Friday . The company traded as low as $16.64 and last traded at $16.2930. Approximately 1,341,005 shares were traded during trading, an increase of 140% from the average daily volume of 558,384 shares. The stock had previously closed at $18.36.

Key Stories Impacting Fox Factory

Here are the key news stories impacting Fox Factory this week:

• Positive Sentiment: Management outlined a $50 million cost‑savings plan for 2026 aimed at margin expansion as the company shifts its portfolio — a clear attempt to offset recent charges and improve profitability going forward. Read More.
• Positive Sentiment: On an operational/adjusted basis Fox reported revenue slightly above consensus ($361.1M vs. ~ $354M) and a beat on adjusted EPS ($0.20 vs. ~$0.14), suggesting core demand held up in the quarter. This supports the view that the underlying business—not the one-time charge—still generates sales. Read More.
• Positive Sentiment: Insider activity: the CEO recently purchased shares, which some investors view as a confidence signal from management. Read More.
• Neutral Sentiment: Management provided detail in the earnings call/transcript about strategic optimizations and portfolio priorities; investors will be watching execution and timing. Read More.
• Negative Sentiment: Material GAAP impairment in Q4 produced a large operating loss and a massive GAAP EPS miss (Quiver reports operating loss ≈ -$306M and GAAP EPS ≈ -$6.86), creating the main downward pressure on the stock today. Read More. Read More.
• Negative Sentiment: FY‑2026 revenue guidance was lowered to ~$1.3B–$1.4B (below consensus ~ $1.5B) and Q1 revenue guidance is slightly soft vs. consensus — guidance that implies growth will be muted near-term and pressures valuation. Read More.

Analysts Set New Price Targets

A number of brokerages recently issued reports on FOXF. Roth Mkm decreased their target price on shares of Fox Factory from $21.00 to $19.00 and set a “neutral” rating on the stock in a research report on Tuesday, January 6th. Zacks Research downgraded shares of Fox Factory from a “hold” rating to a “strong sell” rating in a research note on Wednesday, February 4th. Weiss Ratings reissued a “sell (d)” rating on shares of Fox Factory in a research report on Thursday, January 22nd. Finally, CJS Securities raised shares of Fox Factory to a “strong-buy” rating in a research report on Thursday, December 11th. One investment analyst has rated the stock with a Strong Buy rating, three have given a Buy rating, three have given a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Hold” and a consensus price target of $30.17.

Fox Factory Trading Down 9.0%

The business’s 50-day simple moving average is $18.64 and its two-hundred day simple moving average is $21.24. The stock has a market capitalization of $698.27 million, a price-to-earnings ratio of -2.72 and a beta of 1.50. The company has a debt-to-equity ratio of 0.69, a current ratio of 2.98 and a quick ratio of 1.36.

Fox Factory (NASDAQ:FOXF) last posted its earnings results on Thursday, February 26th. The company reported $0.20 earnings per share for the quarter, beating the consensus estimate of $0.14 by $0.06. Fox Factory had a negative net margin of 17.66% and a positive return on equity of 4.84%. The business had revenue of $361.07 million for the quarter, compared to analyst estimates of $353.88 million. During the same quarter in the previous year, the business posted $0.31 EPS. The business’s quarterly revenue was up 2.3% on a year-over-year basis. On average, research analysts anticipate that Fox Factory Holding Corp. will post 1.31 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Fox Factory

Large investors have recently added to or reduced their stakes in the company. Federated Hermes Inc. acquired a new position in Fox Factory in the 3rd quarter worth $25,000. First Horizon Corp purchased a new position in Fox Factory in the third quarter valued at about $25,000. Hantz Financial Services Inc. grew its stake in Fox Factory by 188.1% during the 4th quarter. Hantz Financial Services Inc. now owns 2,057 shares of the company’s stock valued at $35,000 after purchasing an additional 1,343 shares in the last quarter. Farther Finance Advisors LLC increased its holdings in Fox Factory by 108.3% during the 4th quarter. Farther Finance Advisors LLC now owns 2,075 shares of the company’s stock worth $36,000 after purchasing an additional 1,079 shares during the last quarter. Finally, CWM LLC increased its holdings in Fox Factory by 91.3% during the 2nd quarter. CWM LLC now owns 2,565 shares of the company’s stock worth $67,000 after purchasing an additional 1,224 shares during the last quarter.

About Fox Factory

Fox Factory Holding Corp., headquartered in Duluth, Minnesota, designs, engineers and manufactures high-performance suspension systems, shock absorbers and related components for powersports, light-vehicle and mountain-bike applications. The company’s FOX brand offers a comprehensive portfolio of forks, shocks, coilovers and internal bypass dampers aimed at OEM and aftermarket customers seeking enhanced ride quality, control and durability across off-road vehicles, motorcycles and bicycles.

Founded in 1974 by Bob Fox in California, Fox Factory has expanded its technology base and market reach through strategic acquisitions such as Marzocchi Suspension, DVO Suspension and Walker Evans Racing.