Flputnam Investment Management Co. lowered its stake in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 4.7% in the third quarter, according to its most recent 13F filing with the SEC. The fund owned 77,988 shares of the CRM provider’s stock after selling 3,879 shares during the period. Flputnam Investment Management Co.’s holdings in Salesforce were worth $18,483,000 as of its most recent SEC filing.
Several other hedge funds have also recently modified their holdings of the company. Vanguard Group Inc. grew its holdings in shares of Salesforce by 1.0% in the second quarter. Vanguard Group Inc. now owns 88,823,481 shares of the CRM provider’s stock valued at $24,221,275,000 after acquiring an additional 909,853 shares in the last quarter. State Street Corp boosted its position in Salesforce by 1.6% in the second quarter. State Street Corp now owns 49,260,918 shares of the CRM provider’s stock worth $13,452,998,000 after purchasing an additional 776,300 shares during the last quarter. Geode Capital Management LLC grew its stake in Salesforce by 0.6% in the 2nd quarter. Geode Capital Management LLC now owns 20,873,900 shares of the CRM provider’s stock valued at $5,669,224,000 after purchasing an additional 114,504 shares during the period. Norges Bank purchased a new stake in shares of Salesforce during the 2nd quarter valued at $2,826,049,000. Finally, UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC raised its stake in shares of Salesforce by 6.9% during the 1st quarter. UBS AM A Distinct Business Unit of UBS Asset Management Americas LLC now owns 9,258,518 shares of the CRM provider’s stock worth $2,484,616,000 after purchasing an additional 600,386 shares during the period. Institutional investors own 80.43% of the company’s stock.
Salesforce Stock Performance
Shares of CRM stock opened at $259.64 on Friday. The firm’s 50 day moving average is $246.94 and its 200 day moving average is $251.75. The stock has a market capitalization of $243.29 billion, a P/E ratio of 34.67, a PEG ratio of 1.94 and a beta of 1.25. Salesforce Inc. has a 12 month low of $221.96 and a 12 month high of $367.09. The company has a current ratio of 0.98, a quick ratio of 0.98 and a debt-to-equity ratio of 0.14.
Salesforce Dividend Announcement
The business also recently disclosed a quarterly dividend, which will be paid on Thursday, January 8th. Investors of record on Thursday, December 18th will be issued a dividend of $0.416 per share. The ex-dividend date of this dividend is Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a yield of 0.6%. Salesforce’s dividend payout ratio is 22.16%.
Insider Buying and Selling at Salesforce
In related news, insider Parker Harris sold 134,662 shares of the business’s stock in a transaction that occurred on Tuesday, December 2nd. The shares were sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the completion of the transaction, the insider owned 139,767 shares of the company’s stock, valued at approximately $32,803,314.90. The trade was a 49.07% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director G Mason Morfit bought 96,000 shares of the firm’s stock in a transaction that occurred on Friday, December 5th. The shares were purchased at an average cost of $260.58 per share, for a total transaction of $25,015,680.00. Following the acquisition, the director directly owned 2,994,509 shares in the company, valued at $780,309,155.22. This trade represents a 3.31% increase in their position. The SEC filing for this purchase provides additional information. Insiders sold 173,034 shares of company stock valued at $41,097,367 in the last quarter. 3.00% of the stock is currently owned by corporate insiders.
Wall Street Analysts Forecast Growth
Several equities analysts recently weighed in on the stock. Guggenheim restated a “neutral” rating on shares of Salesforce in a research report on Thursday, December 4th. Mizuho set a $340.00 target price on shares of Salesforce in a research note on Wednesday, December 10th. Cowen reissued a “buy” rating on shares of Salesforce in a research report on Thursday, December 4th. Weiss Ratings reaffirmed a “hold (c+)” rating on shares of Salesforce in a report on Monday, December 15th. Finally, Roth Capital reiterated a “buy” rating and issued a $395.00 price objective on shares of Salesforce in a research note on Thursday, September 4th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, thirteen have issued a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average price target of $326.68.
Read Our Latest Stock Report on CRM
Salesforce News Roundup
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Director David Blair Kirk bought 1,936 shares (22% increase to his stake), signaling insider confidence in the company’s outlook; insider purchases often reassure investors about management’s view of valuation and prospects. Read More.
- Positive Sentiment: JPMorgan argues the market is underestimating Salesforce’s AI opportunity — calling CRM “priced like a value stock” while AI-driven monetization ramps, which supports the thesis for re-rating if AI revenue acceleration materializes. Read More.
- Positive Sentiment: Salesforce agreed to acquire AI marketing firm Qualified, expanding its agentic/AI marketing stack and potentially creating cross-sell and product monetization opportunities within Marketing Cloud and Agentforce. Strategic tuck-ins can accelerate ARR and AI feature adoption. Read More.
- Positive Sentiment: BTIG initiated coverage with a Buy and $335 target (roughly ~29% upside from current levels), adding upward analyst momentum and providing buy-side validation for CRM’s AI-led rebound thesis. Read More.
- Neutral Sentiment: Salesforce remains a focus on market watchlists (Zacks note) and broader software sector recaps benchmark CRM performance; attention can boost liquidity but doesn’t change fundamentals immediately. Read More.
- Neutral Sentiment: MarketBeat/others note Salesforce’s recent EPS beat and guidance pointing to 2026 acceleration; that underpins the bullish narrative but is already partly reflected in sentiment and analyst revisions. Read More.
- Negative Sentiment: Morgan Stanley reduced its price target on CRM, a reminder that some sell-side desks remain cautious on near-term multiples and execution risk — this can temper rallies and add upside resistance until proofs of AI monetization appear. Read More.
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
Featured Stories
- Five stocks we like better than Salesforce
- How to start investing in penny stocks
- These 3 Banks Are Rallying Into Year-End, But Will It Continue?
- How to Plot Fibonacci Price Inflection Levels
- 3 Surging Stocks Just Got the Ultimate Stamp of Approval From the S&P 500
- What Does a Gap Up Mean in Stocks? How to Play the Gap
- This ETF Caught a Major Tailwind After the Fed’s Rate Cut
Want to see what other hedge funds are holding CRM? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Salesforce Inc. (NYSE:CRM – Free Report).
Receive News & Ratings for Salesforce Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Salesforce and related companies with MarketBeat.com's FREE daily email newsletter.
