XWELL (NASDAQ:XWEL – Get Free Report) and Coursera (NYSE:COUR – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, institutional ownership, earnings, risk, profitability, analyst recommendations and dividends.
Profitability
This table compares XWELL and Coursera’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| XWELL | -82.90% | -1,091.48% | -119.50% |
| Coursera | -14.35% | 3.47% | 2.14% |
Volatility and Risk
XWELL has a beta of 1.04, indicating that its share price is 4% more volatile than the S&P 500. Comparatively, Coursera has a beta of 1.26, indicating that its share price is 26% more volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent ratings and price targets for XWELL and Coursera, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| XWELL | 1 | 0 | 0 | 0 | 1.00 |
| Coursera | 1 | 6 | 5 | 1 | 2.46 |
Coursera has a consensus price target of $6.36, indicating a potential upside of 68.71%. Given Coursera’s stronger consensus rating and higher possible upside, analysts plainly believe Coursera is more favorable than XWELL.
Valuation & Earnings
This table compares XWELL and Coursera”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| XWELL | $28.28 million | 0.22 | -$16.99 million | ($5.32) | -0.11 |
| Coursera | $1.07 billion | 0.93 | -$51.00 million | ($0.72) | -5.24 |
XWELL has higher earnings, but lower revenue than Coursera. Coursera is trading at a lower price-to-earnings ratio than XWELL, indicating that it is currently the more affordable of the two stocks.
Institutional and Insider Ownership
8.7% of XWELL shares are held by institutional investors. Comparatively, 89.6% of Coursera shares are held by institutional investors. 21.1% of XWELL shares are held by insiders. Comparatively, 16.3% of Coursera shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
Coursera beats XWELL on 12 of the 15 factors compared between the two stocks.
About XWELL
XWELL, Inc. provides health and wellness services in airport and off airport marketplaces in the United States and internationally. It operates in four segments: XpresSpa, XpresTest, Naples Wax Center, and Treat. The XpresSpa segment traveler's spa services, including massage, nail, and skin care services, as well as spa and travel products. The XpresTest segment offers diagnostic COVID-19 tests at XpresCheck Wellness Centers in airports, to airport employees and to the traveling public but has transitioned to the CDC's bio-surveillance program; and provides marketing support through HyperPointe business to various health and health-related channels. The Napple Wax Center segment offers skincare and cometic products, as well as face and body waxing services. The Treat segment provides access to wellness services for travelers at on-site centers, consisting of self-guided yoga, meditation, and low impact weight exercises programs. The company offers its services through stores, kiosks, and online. The company was formerly known as XpresSpa Group, Inc. and changed its name to XWELL, Inc. in October 2022. XWELL, Inc. is based in New York, New York.
About Coursera
Coursera, Inc. operates an online educational content platform in the United States, Europe, Africa, the Asia Pacific, the Middle East, and internationally. It operates in three segments: Consumer, Enterprise, and Degrees. The company offers guided projects, courses, and specializations, as well as online degrees; and certificates for entry-level professional, non-entry level professional, university, and MasterTrack. It offers its products to individuals, enterprise, business, campus, and government. The company was formerly known as Dkandu, Inc. and changed its name to Coursera, Inc. in April 2012. Coursera, Inc. was incorporated in 2011 and is headquartered in Mountain View, California.
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