Evelyn Partners Investment Management Services Ltd raised its holdings in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 16.6% in the 1st quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The institutional investor owned 64,657 shares of the iPhone maker’s stock after buying an additional 9,212 shares during the quarter. Apple comprises about 1.9% of Evelyn Partners Investment Management Services Ltd’s holdings, making the stock its 14th largest position. Evelyn Partners Investment Management Services Ltd’s holdings in Apple were worth $16,409,000 at the end of the most recent quarter.
Other institutional investors and hedge funds have also recently modified their holdings of the company. JMG Financial Group Ltd. raised its stake in Apple by 0.7% in the first quarter. JMG Financial Group Ltd. now owns 5,102 shares of the iPhone maker’s stock valued at $1,295,000 after purchasing an additional 35 shares in the last quarter. Reyes Financial Architecture Inc. increased its holdings in shares of Apple by 0.4% in the 3rd quarter. Reyes Financial Architecture Inc. now owns 9,898 shares of the iPhone maker’s stock worth $2,520,000 after buying an additional 37 shares during the last quarter. Interactive Financial Advisors Inc. increased its holdings in shares of Apple by 4.0% in the 4th quarter. Interactive Financial Advisors Inc. now owns 1,051 shares of the iPhone maker’s stock worth $286,000 after buying an additional 40 shares during the last quarter. Sugar Maple Asset Management LLC raised its position in shares of Apple by 2.0% during the 1st quarter. Sugar Maple Asset Management LLC now owns 2,029 shares of the iPhone maker’s stock valued at $515,000 after buying an additional 40 shares in the last quarter. Finally, Orion Investment Co raised its position in shares of Apple by 0.3% during the 4th quarter. Orion Investment Co now owns 14,354 shares of the iPhone maker’s stock valued at $3,902,000 after buying an additional 41 shares in the last quarter. Hedge funds and other institutional investors own 67.73% of the company’s stock.
Apple Stock Performance
NASDAQ AAPL opened at $304.91 on Wednesday. The company has a 50-day simple moving average of $309.28 and a two-hundred day simple moving average of $284.26. Apple Inc. has a 12-month low of $223.78 and a 12-month high of $344.57. The firm has a market cap of $4.45 trillion, a price-to-earnings ratio of 34.97, a PEG ratio of 2.64 and a beta of 1.09. The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66.
Apple Dividend Announcement
The business also recently declared a quarterly dividend, which will be paid on Thursday, August 13th. Investors of record on Monday, August 10th will be given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a yield of 0.4%. The ex-dividend date is Monday, August 10th. Apple’s dividend payout ratio (DPR) is presently 12.39%.
Insider Buying and Selling
In other Apple news, insider Ben Borders sold 116 shares of Apple stock in a transaction that occurred on Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total value of $34,236.24. Following the transaction, the insider directly owned 38,713 shares of the company’s stock, valued at $11,425,754.82. The trade was a 0.30% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.06% of the stock is owned by company insiders.
Key Stories Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Apple’s latest quarter was its strongest June quarter on record, with revenue rising 16.4% year over year to $109.42 billion and earnings per share of $2.02, ahead of Wall Street expectations. Some investors and analysts, including Gene Munster, view the recent weakness as an attractive accumulation opportunity and anticipate a substantial iPhone upgrade cycle. Apple’s Dip Below $310 is a Great Accumulation Opportunity
- Positive Sentiment: Apple is reportedly exploring alternative memory suppliers, including China’s CXMT, as artificial-intelligence demand tightens global DRAM supplies. Diversifying procurement could help reduce shortages and limit production disruptions, although U.S. restrictions may constrain the opportunity. Apple tests China’s CXMT memory chips
- Neutral Sentiment: Apple is participating in efforts to make AI-generated content traceable, potentially strengthening platform trust and content provenance over time. The initiative is strategically relevant but is unlikely to materially affect near-term earnings. Tech’s Big Push to Make AI Content Traceable
- Neutral Sentiment: Apple Pay and Wallet chief Jennifer Bailey is retiring, creating another senior leadership transition. The impact depends on the successor and execution in financial services. Jennifer Bailey retires
- Negative Sentiment: Jefferies downgraded AAPL from Hold to Underperform and cut its price target to $263.66 from $285.56. The firm cited supply-chain checks suggesting Apple may have abandoned a high-end all-glass iPhone, weakening the case for significantly higher average selling prices. Bloomberg separately reported that the 2027 device may still be on track, leaving uncertainty rather than confirmation. Jefferies downgrades Apple
- Negative Sentiment: Surging memory and storage costs could raise iPhone production expenses by roughly 38%, forcing Apple to choose between higher prices that could pressure demand and lower margins. Reports that iPhone prices have already increased by as much as $300 are intensifying concerns about consumer affordability and pricing power. Apple’s Next iPhone Could Test Pricing Power
- Negative Sentiment: Analyst confidence has cooled despite strong revenue growth, with investors questioning whether Apple can sustain premium-device growth at its roughly $4.45 trillion valuation, particularly as Nvidia and other AI leaders capture more market enthusiasm.
Analyst Ratings Changes
AAPL has been the subject of several research reports. Barclays reiterated an “underweight” rating and issued a $245.00 target price (down from $253.00) on shares of Apple in a research report on Friday, July 31st. KeyCorp restated an “underweight” rating and set a $250.00 price target on shares of Apple in a research report on Tuesday, July 28th. China Renaissance lowered Apple from a “buy” rating to a “hold” rating and set a $280.00 price target for the company. in a research note on Tuesday, August 4th. Citigroup reiterated a “buy” rating and issued a $365.00 price objective (up from $315.00) on shares of Apple in a report on Monday, July 13th. Finally, KGI Securities lowered Apple from an “outperform” rating to a “hold” rating and set a $315.00 price objective on the stock. in a research report on Monday, June 22nd. One investment analyst has rated the stock with a Strong Buy rating, twenty-one have issued a Buy rating, ten have issued a Hold rating and four have issued a Sell rating to the company. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $328.60.
Read Our Latest Stock Report on Apple
Apple Profile
Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.
Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.
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