Eads & Heald Wealth Management Buys 2,221 Shares of Salesforce Inc. $CRM

Eads & Heald Wealth Management lifted its stake in shares of Salesforce Inc. (NYSE:CRM) by 143.6% in the third quarter, HoldingsChannel.com reports. The institutional investor owned 3,768 shares of the CRM provider’s stock after purchasing an additional 2,221 shares during the period. Eads & Heald Wealth Management’s holdings in Salesforce were worth $865,000 as of its most recent SEC filing.

A number of other large investors have also recently made changes to their positions in CRM. Thor Investment Management Inc. OH ADV lifted its position in shares of Salesforce by 0.7% during the 3rd quarter. Thor Investment Management Inc. OH ADV now owns 6,422 shares of the CRM provider’s stock worth $1,474,000 after purchasing an additional 45 shares during the last quarter. Bradley & Co. Private Wealth Management LLC increased its holdings in Salesforce by 9.6% in the third quarter. Bradley & Co. Private Wealth Management LLC now owns 558 shares of the CRM provider’s stock valued at $128,000 after buying an additional 49 shares during the last quarter. Crumly & Associates Inc. increased its holdings in Salesforce by 1.5% in the third quarter. Crumly & Associates Inc. now owns 3,396 shares of the CRM provider’s stock valued at $780,000 after buying an additional 50 shares during the last quarter. Meridian Financial Partners LLC increased its holdings in Salesforce by 1.1% in the third quarter. Meridian Financial Partners LLC now owns 4,700 shares of the CRM provider’s stock valued at $1,160,000 after buying an additional 50 shares during the last quarter. Finally, Peterson Wealth Services raised its stake in Salesforce by 3.6% in the third quarter. Peterson Wealth Services now owns 1,549 shares of the CRM provider’s stock valued at $356,000 after buying an additional 54 shares in the last quarter. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Salesforce Stock Down 1.4%

CRM opened at $225.87 on Tuesday. The company has a debt-to-equity ratio of 1.02, a current ratio of 0.84 and a quick ratio of 0.84. The stock has a market capitalization of $185.89 billion, a price-to-earnings ratio of 20.59, a price-to-earnings-growth ratio of 1.10 and a beta of 1.26. The business has a 50-day moving average of $239.27 and a two-hundred day moving average of $198.81. Salesforce Inc. has a 12 month low of $146.32 and a 12 month high of $269.11.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, beating the consensus estimate of $3.27 by $2.63. The firm had revenue of $11.35 billion for the quarter, compared to analyst estimates of $11.33 billion. Salesforce had a net margin of 21.99% and a return on equity of 24.90%. Salesforce’s revenue for the quarter was up 10.8% compared to the same quarter last year. During the same quarter last year, the firm posted $2.91 earnings per share. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. On average, research analysts expect that Salesforce Inc. will post 12.82 earnings per share for the current year.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Investors of record on Thursday, September 17th were issued a $0.44 dividend. The ex-dividend date of this dividend was Thursday, September 17th. This represents a $1.76 dividend on an annualized basis and a yield of 0.8%. Salesforce’s dividend payout ratio is currently 16.04%.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce agreed to acquire Cresta, an AI software company focused on improving contact-center productivity and customer service. The deal could strengthen Salesforce’s AI-agent strategy and support broader adoption of its CRM platform. Financial terms and the expected closing date were not disclosed. Salesforce Signs Definitive Agreement to Acquire Cresta
• Positive Sentiment: Analysts and financial commentary continue to identify Salesforce as a potential bargain, citing its improving AI monetization, strong cash generation and relatively depressed valuation compared with its longer-term prospects. This could support a rebound if growth reaccelerates. 5 Stocks to Buy in November
• Positive Sentiment: Salesforce’s history of exceeding earnings expectations, along with favorable analyst estimates, has raised expectations for another quarterly earnings beat. A stronger-than-expected report could provide a near-term catalyst, although this remains speculative ahead of results. Will Salesforce Beat Estimates Again
• Neutral Sentiment: Salesforce Ventures participated in a $700 million funding round for Hark, an AI startup developing foundation models for a consumer personal assistant. The investment expands Salesforce’s AI exposure beyond core CRM products, but its financial impact and strategic returns are uncertain. Why Salesforce Is Backing Hark
• Neutral Sentiment: Salesforce-related AIforce coverage highlights efforts to make CRM tools accessible through Claude, Slack and Salesforce interfaces, reinforcing the company’s push toward more convenient AI-enabled workflows. What is AIforce
• Negative Sentiment: CRM underperformed the broader market in the latest session, closing at $226.18. The decline reflects investor caution while the market evaluates Salesforce’s acquisition pace, AI spending and the timing of returns from these initiatives. Why Salesforce Dipped More Than the Broader Market

Wall Street Analysts Forecast Growth

CRM has been the topic of a number of research analyst reports. TD Cowen began coverage on shares of Salesforce in a report on Monday, October 12th. They set a “buy” rating on the stock. Barclays downgraded shares of Salesforce from an “overweight” rating to a “positive” rating in a research report on Monday, October 12th. Bank of America upgraded shares of Salesforce from an “underperform” rating to a “buy” rating and lifted their price target for the stock from $160.00 to $285.00 in a research note on Monday, October 12th. Deutsche Bank Aktiengesellschaft initiated coverage on shares of Salesforce in a research report on Monday, October 12th. They issued a “buy” rating for the company. Finally, Citigroup reissued a “market outperform” rating on shares of Salesforce in a report on Tuesday, October 20th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have assigned a Buy rating, thirteen have assigned a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $278.98.

Insider Buying and Selling

In related news, Director David Blair Kirk purchased 4,176 shares of the firm’s stock in a transaction dated Friday, September 18th. The stock was acquired at an average price of $239.33 per share, with a total value of $999,442.08. Following the completion of the transaction, the director owned 18,748 shares of the company’s stock, valued at $4,486,958.84. This represents a 28.66% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction dated Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the sale, the director directly owned 5,437 shares of the company’s stock, valued at $1,416,936.57. The trade was a 45.29% decrease in their position. The SEC filing for this sale provides additional information. 3.50% of the stock is owned by company insiders.

Salesforce Profile

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.