Deckers Outdoor (NYSE:DECK – Get Free Report) and Steven Madden (NASDAQ:SHOO – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, earnings, valuation, institutional ownership, profitability and analyst recommendations.
Earnings & Valuation
This table compares Deckers Outdoor and Steven Madden”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Deckers Outdoor | $5.47 billion | 2.17 | $1.02 billion | $7.54 | 11.81 |
| Steven Madden | $2.52 billion | 1.22 | $44.66 million | $2.42 | 17.43 |
Deckers Outdoor has higher revenue and earnings than Steven Madden. Deckers Outdoor is trading at a lower price-to-earnings ratio than Steven Madden, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
97.8% of Deckers Outdoor shares are owned by institutional investors. Comparatively, 99.9% of Steven Madden shares are owned by institutional investors. 0.4% of Deckers Outdoor shares are owned by company insiders. Comparatively, 2.2% of Steven Madden shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Risk & Volatility
Deckers Outdoor has a beta of 1.1, suggesting that its stock price is 10% more volatile than the S&P 500. Comparatively, Steven Madden has a beta of 1.14, suggesting that its stock price is 14% more volatile than the S&P 500.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Deckers Outdoor and Steven Madden, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Deckers Outdoor | 4 | 12 | 10 | 0 | 2.23 |
| Steven Madden | 0 | 4 | 5 | 1 | 2.70 |
Deckers Outdoor presently has a consensus price target of $103.86, indicating a potential upside of 16.66%. Steven Madden has a consensus price target of $51.70, indicating a potential upside of 22.56%. Given Steven Madden’s stronger consensus rating and higher probable upside, analysts plainly believe Steven Madden is more favorable than Deckers Outdoor.
Profitability
This table compares Deckers Outdoor and Steven Madden’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Deckers Outdoor | 19.18% | 42.42% | 26.45% |
| Steven Madden | 5.23% | 13.85% | 6.67% |
Summary
Deckers Outdoor beats Steven Madden on 8 of the 15 factors compared between the two stocks.
About Deckers Outdoor
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, apparel, and accessories for ultra-runners and athletes under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides relaxed casual shoes and sandals under the Sanuk brand name; casual footwear fashion line under the Koolaburra brand name; and footwear under the AHNU brand name. The company sells its products through domestic and international retailers; international distributors; and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
About Steven Madden
Steven Madden, Ltd. designs, sources, and markets fashion-forward branded and private label footwear, accessories, and apparel in the United States and internationally. It operates through Wholesale Footwear, Wholesale Accessories/Apparel, Direct-to- Consumer, and Licensing segments. The Wholesale Footwear segment designs, sources, and markets various products, including dress shoes, boots, booties, fashion sneakers, sandals, and casual shoes under the Steve Madden, Dolce Vita, Betsey Johnson, Blondo, GREATS, and Anne Klein brands. The Wholesale Accessories/Apparel segment offers handbags, apparel, small leather goods, belts, soft accessories, fashion scarves, wraps, gifting, and other accessories under the Steve Madden, Anne Klein, Betsey Johnson, and Dolce Vita brands. The Direct-to-Consumer segment operates Steve Madden and Dolce Vita full-price retail stores, Steve Madden outlet stores and concessions, and digital e-commerce websites. The Licensing segment engages in the licensing of the Steve Madden and Betsey Johnson trademarks for the sale of select apparel, accessory, home categories, and other non-core products. In addition, the company distributes its products in the wholesale channel through department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers, independent stores, and clubs. Further, it markets its products and services through digital brand marketing, social media and influencer marketing, experiential events, in-store and online promotions, and public relations. The company was incorporated in 1990 and is headquartered in Long Island City, New York.
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