Crossmark Global Holdings Inc. Buys 61,297 Shares of eBay Inc. $EBAY

Crossmark Global Holdings Inc. grew its stake in eBay Inc. (NASDAQ:EBAY) by 119.3% in the third quarter, Holdings Channel.com reports. The institutional investor owned 112,666 shares of the e-commerce company’s stock after buying an additional 61,297 shares during the quarter. Crossmark Global Holdings Inc.’s holdings in eBay were worth $11,948,000 as of its most recent SEC filing.

A number of other institutional investors also recently modified their holdings of EBAY. Strengthening Families & Communities LLC grew its position in shares of eBay by 3.1% in the third quarter. Strengthening Families & Communities LLC now owns 16,085 shares of the e-commerce company’s stock valued at $1,706,000 after purchasing an additional 480 shares during the last quarter. Sowell Financial Services LLC increased its position in eBay by 3.8% during the third quarter. Sowell Financial Services LLC now owns 22,144 shares of the e-commerce company’s stock worth $2,348,000 after acquiring an additional 807 shares during the period. Axecap Investments LLC raised its stake in eBay by 17.3% during the 3rd quarter. Axecap Investments LLC now owns 14,854 shares of the e-commerce company’s stock valued at $1,575,000 after purchasing an additional 2,190 shares during the last quarter. Harfst & Associates Inc. raised its stake in eBay by 1.8% during the 3rd quarter. Harfst & Associates Inc. now owns 24,915 shares of the e-commerce company’s stock valued at $2,642,000 after purchasing an additional 435 shares during the last quarter. Finally, Diversify Advisory Services LLC raised its stake in eBay by 28.5% during the 3rd quarter. Diversify Advisory Services LLC now owns 3,965 shares of the e-commerce company’s stock valued at $420,000 after purchasing an additional 880 shares during the last quarter. Institutional investors own 87.48% of the company’s stock.

eBay Price Performance

Shares of EBAY stock opened at $122.04 on Friday. The stock’s fifty day simple moving average is $108.79 and its 200 day simple moving average is $108.89. eBay Inc. has a one year low of $78.03 and a one year high of $124.59. The firm has a market cap of $54.31 billion, a price-to-earnings ratio of 25.71, a P/E/G ratio of 3.24 and a beta of 1.33. The company has a debt-to-equity ratio of 1.10, a current ratio of 1.02 and a quick ratio of 1.02.

eBay (NASDAQ:EBAY) last released its quarterly earnings data on Wednesday, August 5th. The e-commerce company reported $1.60 earnings per share (EPS) for the quarter, topping the consensus estimate of $1.50 by $0.10. The firm had revenue of $3.13 billion during the quarter, compared to analyst estimates of $3.01 billion. eBay had a return on equity of 47.88% and a net margin of 18.50%. The business’s revenue for the quarter was up 14.8% compared to the same quarter last year. During the same period in the prior year, the company posted $1.37 earnings per share. eBay has set its Q3 2026 guidance at 1.360-1.420 EPS. On average, analysts expect that eBay Inc. will post 4.89 earnings per share for the current fiscal year.

eBay Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Friday, September 11th. Stockholders of record on Friday, August 28th were issued a $0.31 dividend. This represents a $1.24 annualized dividend and a dividend yield of 1.0%. The ex-dividend date of this dividend was Friday, August 28th. eBay’s payout ratio is presently 25.67%.

Wall Street Analysts Forecast Growth

A number of analysts have weighed in on EBAY shares. Cantor Fitzgerald reduced their price target on shares of eBay from $110.00 to $106.00 and set a “neutral” rating for the company in a report on Thursday, August 6th. Piper Sandler reaffirmed an “overweight” rating and set a $133.00 price objective (up from $115.00) on shares of eBay in a research report on Thursday, August 6th. Susquehanna reaffirmed a “neutral” rating on shares of eBay in a research report on Friday, August 7th. Wells Fargo & Company lowered their price objective on eBay from $92.00 to $91.00 and set an “underweight” rating on the stock in a research report on Monday, October 12th. Finally, BMO Capital Markets set a $145.00 target price on eBay in a research note on Thursday, August 6th. Two equities research analysts have rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating, sixteen have issued a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and a consensus target price of $115.84.

Insider Buying and Selling

In related news, CEO Jamie Iannone sold 11,110 shares of the stock in a transaction that occurred on Monday, October 5th. The stock was sold at an average price of $107.08, for a total transaction of $1,189,658.80. Following the sale, the chief executive officer directly owned 226,269 shares in the company, valued at $24,228,884.52. This represents a 4.68% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP Jordan Sweetnam sold 1,014 shares of the stock in a transaction on Tuesday, August 18th. The stock was sold at an average price of $101.39, for a total value of $102,809.46. Following the sale, the senior vice president owned 35,546 shares in the company, valued at $3,604,008.94. The trade was a 2.77% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last 90 days, insiders have sold 34,344 shares of company stock worth $3,635,567. 0.67% of the stock is owned by corporate insiders.

eBay News Summary

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Cost-cutting plan supports the turnaround narrative. eBay plans to eliminate roughly 1,000–1,100 positions, or about 9% of its global workforce, while reallocating resources toward faster-growing businesses and strategic priorities. Analysts have viewed the move as evidence that management is serious about simplifying operations and improving efficiency. Reuters workforce reduction article
• Positive Sentiment: Operating momentum appears solid. Reports indicate third-quarter results were above company guidance, while analysts note that eBay has exceeded expectations for five consecutive quarters. The company’s most recent reported quarter also showed revenue growth and an earnings beat, strengthening the case for continued execution. eBay confirms workforce reduction and results article
• Positive Sentiment: Analyst sentiment remains supportive. Erste Group initiated coverage with a “Buy” rating, suggesting the restructuring and growth strategy may create additional shareholder value. Erste Group eBay rating
• Neutral Sentiment: eBay appears to be pursuing an important part of GameStop’s proposed strategy after rejecting GameStop’s reported $56 billion bid, potentially involving growth in collectibles and related categories. The development highlights strategic value but does not establish a transaction or immediate financial benefit. eBay and GameStop strategy article
• Negative Sentiment: The second major layoff round this year raises concerns about employee disruption, execution, and whether cost reductions reflect slower growth rather than solely strategic optimization. eBay also faces reputational and compliance pressure after French officials urged resale platforms to remove allegedly looted goods. Looted goods on resale sites article

About eBay

eBay Inc operates a global online marketplace that connects buyers and sellers. Through its platform, individuals, small businesses and larger retailers can list and purchase new, used and refurbished merchandise across categories such as electronics, apparel, collectibles, automotive parts and accessories, home goods and industrial products. Transactions may take place through auctions or fixed-price listings, with payments, shipping and other seller and buyer services supporting the marketplace experience.

Founded in 1995 as AuctionWeb by Pierre Omidyar, eBay has grown from an online auction site into a broad e-commerce platform.