High Tide (NASDAQ:HITI – Get Free Report) and Grabagun Digital (NYSE:PEW – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, analyst recommendations, earnings, valuation and profitability.
Risk & Volatility
High Tide has a beta of 0.56, meaning that its stock price is 44% less volatile than the S&P 500. Comparatively, Grabagun Digital has a beta of -0.08, meaning that its stock price is 108% less volatile than the S&P 500.
Analyst Recommendations
This is a breakdown of current ratings and recommmendations for High Tide and Grabagun Digital, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| High Tide | 1 | 0 | 3 | 0 | 2.50 |
| Grabagun Digital | 1 | 0 | 1 | 0 | 2.00 |
Earnings & Valuation
This table compares High Tide and Grabagun Digital”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| High Tide | $425.10 million | 0.55 | -$36.23 million | ($0.23) | -11.43 |
| Grabagun Digital | $101.03 million | 0.59 | -$2.51 million | ($0.23) | -8.76 |
Grabagun Digital has lower revenue, but higher earnings than High Tide. High Tide is trading at a lower price-to-earnings ratio than Grabagun Digital, indicating that it is currently the more affordable of the two stocks.
Insider and Institutional Ownership
4.5% of High Tide shares are owned by institutional investors. Comparatively, 4.8% of Grabagun Digital shares are owned by institutional investors. 12.4% of High Tide shares are owned by insiders. Comparatively, 27.8% of Grabagun Digital shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Profitability
This table compares High Tide and Grabagun Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| High Tide | -4.73% | 5.13% | 1.55% |
| Grabagun Digital | -6.42% | -6.15% | -5.16% |
Summary
High Tide beats Grabagun Digital on 7 of the 13 factors compared between the two stocks.
About High Tide
High Tide Inc. engages in the cannabis retail business in Canada, the United States, and internationally. The company operates through Retail and Wholesale segments. It operates licensed retail cannabis stores; and provides data analytics services. In addition, the company manufactures and distributes consumption accessories. Further, it sells its products through online sales via e-commerce platform. The company offers its products under the Daily High Club, DankStop, FABCBD, GC, Nuleaf, Smoke Cartel, and Blessed CBD brands. The company was formerly known as High Tide Ventures Inc. and changed its name to High Tide Inc. in October 2018. High Tide Inc. was founded in 2009 and is headquartered in Calgary, Canada.
About Grabagun Digital
GrabAGun.com is an online retailer of firearms, ammunition and related accessories. GrabAGun.com, formerly known as Colombier Acquisition Corp. II, is based in COPPELL, Texas.
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