Critical Analysis: WhereverTV Broadcasting (OTCMKTS:TVTV) and Saga Communications (NASDAQ:SGA)

WhereverTV Broadcasting (OTCMKTS:TVTV) and Saga Communications (NASDAQ:SGA) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk and analyst recommendations.

Earnings & Valuation

This table compares WhereverTV Broadcasting and Saga Communications”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WhereverTV Broadcasting	N/A	N/A	-$60,000.00	N/A	N/A
Saga Communications	$112.00 million	0.69	$3.46 million	$0.05	240.20

Saga Communications has higher revenue and earnings than WhereverTV Broadcasting.

Risk and Volatility

WhereverTV Broadcasting has a beta of 5.41, suggesting that its share price is 441% more volatile than the S&P 500. Comparatively, Saga Communications has a beta of 0.26, suggesting that its share price is 74% less volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for WhereverTV Broadcasting and Saga Communications, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WhereverTV Broadcasting	0	0	0	0	0.00
Saga Communications	2	0	0	0	1.00

Profitability

This table compares WhereverTV Broadcasting and Saga Communications’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
WhereverTV Broadcasting	N/A	N/A	-26.61%
Saga Communications	1.91%	1.27%	0.95%

Insider & Institutional Ownership

74.3% of Saga Communications shares are owned by institutional investors. 54.6% of WhereverTV Broadcasting shares are owned by insiders. Comparatively, 22.4% of Saga Communications shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Summary

Saga Communications beats WhereverTV Broadcasting on 7 of the 9 factors compared between the two stocks.

About WhereverTV Broadcasting

WhereverTV Broadcasting Corporation provides subscription television service worldwide. Its platform enables subscribers to access licensed and free-to-air channels across multiple devices via its patented interactive program guide technology. The company's platform manages broadcast rights across geographies and provides individual customer viewing experiences based on customer locations (geo-targeting) and content-rights management (subscriptions). Its in-language subscription offerings include Spanish, Arabic, and Greek; and genre specific subscriptions include various content, such as news, faith, dramas, sports, movies, reality, kid's, and others. WhereverTV Broadcasting Corporation was incorporated in 2006 and is based in Fort Myers, Florida.

About Saga Communications

Saga Communications, Inc., a media company, engages in acquiring, developing, and operating broadcast properties in the United States. The company's radio stations employ various programming formats, including classic hits, country, classic country, hot/soft/urban adult contemporary, oldies, classic rock, rock, and news/talk. It owns and operates FM and AM radio stations, and metro signals serving various markets. Saga Communications, Inc. was incorporated in 1986 and is headquartered in Grosse Pointe Farms, Michigan.