Contrasting Townsquare Media (NYSE:TSQ) and Bilibili (NASDAQ:BILI)

Bilibili (NASDAQ:BILI) and Townsquare Media (NYSE:TSQ) are both consumer discretionary companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, valuation, dividends, institutional ownership, profitability and risk.

Analyst Recommendations

This is a summary of recent ratings and price targets for Bilibili and Townsquare Media, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bilibili	0	3	8	2	2.92
Townsquare Media	0	0	2	0	3.00

Bilibili presently has a consensus price target of $24.91, suggesting a potential downside of 2.12%. Townsquare Media has a consensus price target of $17.00, suggesting a potential upside of 142.86%. Given Townsquare Media’s stronger consensus rating and higher possible upside, analysts clearly believe Townsquare Media is more favorable than Bilibili.

Institutional and Insider Ownership

16.1% of Bilibili shares are held by institutional investors. Comparatively, 71.7% of Townsquare Media shares are held by institutional investors. 22.2% of Bilibili shares are held by insiders. Comparatively, 30.5% of Townsquare Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Bilibili and Townsquare Media”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bilibili	$29.38 billion	0.36	-$184.51 million	$0.07	363.57
Townsquare Media	$450.98 million	0.26	-$10.93 million	$2.02	3.47

Townsquare Media has lower revenue, but higher earnings than Bilibili. Townsquare Media is trading at a lower price-to-earnings ratio than Bilibili, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Bilibili has a beta of 0.94, indicating that its share price is 6% less volatile than the S&P 500. Comparatively, Townsquare Media has a beta of 1.17, indicating that its share price is 17% more volatile than the S&P 500.

Profitability

This table compares Bilibili and Townsquare Media’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bilibili	0.75%	3.19%	1.31%
Townsquare Media	7.93%	-56.87%	3.43%

Summary

Townsquare Media beats Bilibili on 9 of the 15 factors compared between the two stocks.

About Bilibili

Bilibili Inc. provides online entertainment services for the young generations in the People's Republic of China. It offers a range of digital content, including professional user generated videos, mobile games, and value-added services, such as live broadcasting, occupationally generated videos, audio drama on Maoer, and comics on Bilibili Comic. The company also provides advertising services; and IP derivatives and other services. In addition, it engages in the business and technology development activities; e-commerce business; and video, comics, and game distribution activities. Bilibili Inc. was founded in 2009 and is headquartered in Shanghai, the People's Republic of China.

About Townsquare Media

Townsquare Media, Inc. operates as a digital media and marketing solutions company in small and medium-sized businesses. It operates through three segments: Subscription Digital Marketing Solutions, Digital Advertising, and Broadcast Advertising. The Subscription Digital Marketing Solutions segment offers website design, creation, and development, as well as hosting services; and search engine optimization, online directory optimization, e-commerce solutions, online reputation monitoring, social media management, appointment scheduling, payment and invoice, customer management, and email and SMS marketing services. The Digital Advertising segment provides digital advertising on its owned and operated, digital programmatic advertising, and data analytics and management platform. The Broadcast Advertising segment engages in the sale of advertising on local radio stations to local, regional, and national spot advertisers, as well as national network advertisers. It also owns and operates live events, including concerts, expositions, and other experiential events; and operates local media under the WYRK.com, WJON.com, and NJ101.5.com brands, as well as national music under the XXLmag.com, TasteofCountry.com, UltimateClassicRock.com, and Loudwire.com brands. The company was formerly known as Regent Communications, Inc. and changed its name to Townsquare Media, Inc. in May 2010. Townsquare Media, Inc. is headquartered in Purchase, New York.