Comparing Signet Jewelers (NYSE:SIG) and zooplus (OTCMKTS:ZLPSF)

zooplus (OTCMKTS:ZLPSF) and Signet Jewelers (NYSE:SIG) are both consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations and institutional ownership.

Profitability

This table compares zooplus and Signet Jewelers’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
zooplus	N/A	N/A	N/A
Signet Jewelers	4.29%	22.54%	7.35%

Valuation and Earnings

This table compares zooplus and Signet Jewelers”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
zooplus	N/A	N/A	N/A	$0.84	238.10
Signet Jewelers	$6.81 billion	0.46	$294.40 million	$7.13	11.30

Signet Jewelers has higher revenue and earnings than zooplus. Signet Jewelers is trading at a lower price-to-earnings ratio than zooplus, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

21.0% of zooplus shares are held by institutional investors. 1.2% of Signet Jewelers shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and price targets for zooplus and Signet Jewelers, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
zooplus	0	0	0	0	0.00
Signet Jewelers	0	5	5	2	2.75

Signet Jewelers has a consensus target price of $112.00, suggesting a potential upside of 39.04%. Given Signet Jewelers’ stronger consensus rating and higher possible upside, analysts clearly believe Signet Jewelers is more favorable than zooplus.

Summary

Signet Jewelers beats zooplus on 10 of the 12 factors compared between the two stocks.

About zooplus

zooplus SE operates as an online retailer of pet products. The company offers wet and dry food, feed additives, and snacks for dogs and cats under the Concept for Life, Wolf of Wilderness, Wild Freedom, Purizon, Rocco, Cosma, Lukullus, and Feringa brands, as well as Briantos, My Star, Smilla, and Tigerino brands; and specialty articles, such as toys, scratch trees, transport baskets, grooming and care products, bedding, and other accessories. It provides approximately 8,000 food and accessory products for dogs, cats, small animals, birds, aquarium, and horses. The company sells its products in Germany and internationally. zooplus SE was incorporated in 1999 and is headquartered in Munich, Germany.

About Signet Jewelers

Signet Jewelers Limited operates as a diamond jewelry retailer. It operates through three segments: North America, International, and Other. The North America segment operates jewelry stores in jewelry stores in malls, mall-based kiosks, and off-mall locations in the United States and Canada primarily under the Kay Jewelers, Kay Jewelers Outlet, Jared The Galleria Of Jewelry, Jared Vault, Zales Outlet, Zales Jewelers, Diamonds Direct, James Allen, Banter by Piercing Pagoda, and Peoples Jewellers names, as well as operates online through its digital banners, James Allen and Blue Nile. This segment also engages in jewelry subscription business. The International segment operates stores in shopping malls and off-mall locations primarily under the H.Samuel and Ernest Jones brands in the United Kingdom, Republic of Ireland, and Channel Islands. The Other segment is involved in the purchase and conversion of rough diamonds to polished stones, as well as the provision of diamond polishing services. Signet Jewelers Limited is based in Hamilton, Bermuda.