PLAYSTUDIOS (NASDAQ:MYPS – Get Free Report) and Marcus (NYSE:MCS – Get Free Report) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, institutional ownership, risk, earnings, profitability, valuation and dividends.
Analyst Recommendations
This is a breakdown of recent ratings and price targets for PLAYSTUDIOS and Marcus, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| PLAYSTUDIOS | 1 | 2 | 1 | 0 | 2.00 |
| Marcus | 0 | 2 | 4 | 0 | 2.67 |
PLAYSTUDIOS presently has a consensus price target of $12.50, suggesting a potential upside of 207.58%. Marcus has a consensus price target of $32.25, suggesting a potential upside of 14.65%. Given PLAYSTUDIOS’s higher probable upside, equities analysts clearly believe PLAYSTUDIOS is more favorable than Marcus.
Valuation & Earnings
This table compares PLAYSTUDIOS and Marcus”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PLAYSTUDIOS | $235.10 million | 0.21 | -$28.64 million | ($3.60) | -1.13 |
| Marcus | $758.46 million | 1.14 | $12.69 million | $0.71 | 39.62 |
Marcus has higher revenue and earnings than PLAYSTUDIOS. PLAYSTUDIOS is trading at a lower price-to-earnings ratio than Marcus, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
37.5% of PLAYSTUDIOS shares are held by institutional investors. Comparatively, 81.6% of Marcus shares are held by institutional investors. 14.9% of PLAYSTUDIOS shares are held by insiders. Comparatively, 16.5% of Marcus shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares PLAYSTUDIOS and Marcus’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| PLAYSTUDIOS | -20.65% | -19.61% | -15.33% |
| Marcus | 2.87% | 2.67% | 1.20% |
Risk and Volatility
PLAYSTUDIOS has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Comparatively, Marcus has a beta of 0.58, meaning that its share price is 42% less volatile than the S&P 500.
Summary
Marcus beats PLAYSTUDIOS on 12 of the 14 factors compared between the two stocks.
About PLAYSTUDIOS
PLAYSTUDIOS, Inc. develops and publishes free-to-play casual games for mobile and social platforms in the United States and internationally. The company's game portfolio includes a diverse range of titles comprising social casino, card, puzzle, and adventure games. It also offers POP! Slots, myVEGAS Slots, my KONAMI Slots, MGM Slots Live, myVEGAS Blackjack, myVEGAS Bingo, Tetris, Solitaire, Spider Solitaire, Jumbline 2, Sudoku, and Mahjong games. PLAYSTUDIOS, Inc. is headquartered in Las Vegas, Nevada.
About Marcus
The Marcus Corporation, together with its subsidiaries, owns and operates movie theatres, and hotels and resorts in the United States. It operates a family entertainment center and multiscreen motion picture theatres under the Big Screen Bistro, Big Screen Bistro Express, BistroPlex, and Movie Tavern by Marcus brand names. The company also owns and operates full-service hotels and resorts, as well as manages full-service hotels, resorts, and other properties. In addition, it provides hospitality management services, including check-in, housekeeping, and maintenance for a vacation ownership development; and manages condominium hotels under long-term management contracts. The Marcus Corporation was founded in 1935 and is headquartered in Milwaukee, Wisconsin.
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