Trip.com Group (NASDAQ:TCOM – Get Free Report) and GreenTree Hospitality Group (NYSE:GHG – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their dividends, risk, earnings, profitability, valuation, analyst recommendations and institutional ownership.
Insider and Institutional Ownership
35.4% of Trip.com Group shares are owned by institutional investors. Comparatively, 8.1% of GreenTree Hospitality Group shares are owned by institutional investors. 23.0% of Trip.com Group shares are owned by company insiders. Comparatively, 88.7% of GreenTree Hospitality Group shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares Trip.com Group and GreenTree Hospitality Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Trip.com Group | 36.07% | 16.99% | 10.73% |
| GreenTree Hospitality Group | 4.14% | 2.49% | 0.84% |
Valuation and Earnings
This table compares Trip.com Group and GreenTree Hospitality Group”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Trip.com Group | $8.94 billion | 3.17 | $4.77 billion | $4.85 | 8.99 |
| GreenTree Hospitality Group | $156.92 million | 0.65 | $23.85 million | $0.05 | 20.30 |
Trip.com Group has higher revenue and earnings than GreenTree Hospitality Group. Trip.com Group is trading at a lower price-to-earnings ratio than GreenTree Hospitality Group, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Trip.com Group and GreenTree Hospitality Group, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Trip.com Group | 1 | 4 | 8 | 1 | 2.64 |
| GreenTree Hospitality Group | 1 | 0 | 0 | 0 | 1.00 |
Trip.com Group currently has a consensus target price of $60.45, suggesting a potential upside of 38.72%. Given Trip.com Group’s stronger consensus rating and higher possible upside, equities research analysts clearly believe Trip.com Group is more favorable than GreenTree Hospitality Group.
Summary
Trip.com Group beats GreenTree Hospitality Group on 12 of the 14 factors compared between the two stocks.
About Trip.com Group
Trip.com Group Limited is a global online travel services provider headquartered in Shanghai, China. Founded in 1999 as Ctrip, the company adopted the Trip.com Group name in 2019. Its portfolio includes Trip.com, Ctrip, Qunar and Skyscanner. The company offers travel-related services including hotel and other accommodation reservations, airline and train tickets, package tours, car rentals and corporate travel management. Its platforms also provide destination information and tools to help travelers plan and book trips.
About GreenTree Hospitality Group
GreenTree Hospitality Group is a China-focused hotel operator and franchisor. The company develops and operates hotels through a mix of franchised, managed and leased arrangements, serving travelers across a range of lodging categories. Its portfolio includes brands such as GreenTree Inn, GreenTree Alliance, GreenTree Eastern, Vatica and Shell. The company also provides hotel management and related services to property owners and franchise partners. Founded in 2004, GreenTree Hospitality Group has built a network primarily across mainland China.
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