Comparing Bridgeline Digital (BLIN) and The Competition

Bridgeline Digital (NASDAQ:BLIN) is one of 959 public companies in the “Software” industry, but how does it contrast to its competitors? We will compare Bridgeline Digital to similar businesses based on the strength of its dividends, institutional ownership, risk, valuation, earnings, profitability and analyst recommendations.

Volatility and Risk

Bridgeline Digital has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500. Comparatively, Bridgeline Digital’s competitors have a beta of 1.35, suggesting that their average share price is 35% more volatile than the S&P 500.

Valuation and Earnings

This table compares Bridgeline Digital and its competitors gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Bridgeline Digital	$15.38 million	-$2.52 million	-5.27
Bridgeline Digital Competitors	$1.91 billion	$382.82 million	112.25

Bridgeline Digital’s competitors have higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Analyst Recommendations

This is a breakdown of recent recommendations and price targets for Bridgeline Digital and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bridgeline Digital	1	1	1	0	2.00
Bridgeline Digital Competitors	5835	21614	45007	1500	2.57

Bridgeline Digital currently has a consensus price target of $4.62, indicating a potential upside of 631.01%. As a group, “Software” companies have a potential upside of 27.61%. Given Bridgeline Digital’s higher probable upside, equities analysts clearly believe Bridgeline Digital is more favorable than its competitors.

Institutional and Insider Ownership

15.1% of Bridgeline Digital shares are owned by institutional investors. Comparatively, 41.5% of shares of all “Software” companies are owned by institutional investors. 27.5% of Bridgeline Digital shares are owned by insiders. Comparatively, 19.9% of shares of all “Software” companies are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares Bridgeline Digital and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgeline Digital	-8.65%	-14.51%	-8.76%
Bridgeline Digital Competitors	-599.26%	26.08%	-8.90%

Summary

Bridgeline Digital competitors beat Bridgeline Digital on 9 of the 13 factors compared.

About Bridgeline Digital

Bridgeline Digital, Inc. is a software company that provides digital experience and e-commerce technology to businesses. Its solutions are designed to help organizations improve website navigation, product discovery, customer engagement and online conversion across business-to-business and business-to-consumer channels. The company’s product portfolio includes HawkSearch, an artificial intelligence-powered site search, merchandising and product recommendation platform. Bridgeline also offers related digital experience tools and services that support content management, personalization, marketing automation and e-commerce operations.