Comparing Bon Natural Life (NASDAQ:BON) and Interparfums (NASDAQ:IPAR)

Interparfums (NASDAQ:IPAR) and Bon Natural Life (NASDAQ:BON) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their profitability, dividends, institutional ownership, risk, valuation, earnings and analyst recommendations.

Earnings and Valuation

This table compares Interparfums and Bon Natural Life”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Interparfums	$1.46 billion	1.92	$164.36 million	$5.11	17.11
Bon Natural Life	$21.61 million	0.71	$400,000.00	N/A	N/A

Interparfums has higher revenue and earnings than Bon Natural Life.

Analyst Recommendations

This is a summary of recent ratings and target prices for Interparfums and Bon Natural Life, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Interparfums	0	1	5	1	3.00
Bon Natural Life	1	0	0	0	1.00

Interparfums presently has a consensus target price of $145.60, suggesting a potential upside of 66.53%. Given Interparfums’ stronger consensus rating and higher possible upside, research analysts plainly believe Interparfums is more favorable than Bon Natural Life.

Volatility & Risk

Interparfums has a beta of 1.39, indicating that its share price is 39% more volatile than the S&P 500. Comparatively, Bon Natural Life has a beta of -0.35, indicating that its share price is 135% less volatile than the S&P 500.

Insider and Institutional Ownership

55.6% of Interparfums shares are owned by institutional investors. Comparatively, 0.6% of Bon Natural Life shares are owned by institutional investors. 43.7% of Interparfums shares are owned by company insiders. Comparatively, 26.5% of Bon Natural Life shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Profitability

This table compares Interparfums and Bon Natural Life’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Interparfums	11.03%	16.45%	11.14%
Bon Natural Life	N/A	N/A	N/A

Summary

Interparfums beats Bon Natural Life on 13 of the 13 factors compared between the two stocks.

About Interparfums

Inter Parfums, Inc., together with its subsidiaries, manufactures, markets, and distributes a range of fragrances and fragrance related products in the United States and internationally. It operates in two segments, European Based Operations and United States Based Operations. The company offers its fragrance and cosmetic products under the Boucheron, Coach, Jimmy Choo, Karl Lagerfeld, Kate Spade, Lanvin, Moncler, Montblanc, Rochas, S.T. Dupont, Van Cleef & Arpels, Abercrombie & Fitch, Anna Sui, Donna Karan, DKNY, Emanual Ungaro, Ferragamo, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Ungaro, and Roberto Cavalli brands, as well as French Connection, Intimate, and Dunhill, Lacoste names. It sells its products to department stores, perfumeries, specialty stores, duty free shops, and domestic and international wholesalers, and distributors, as well as through e-commerce. The company was formerly known as Jean Philippe Fragrances, Inc. and changed its name to Inter Parfums, Inc. in July 1999. Inter Parfums, Inc. was founded in 1982 and is headquartered in New York, New York.

About Bon Natural Life

Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People’s Republic of China and internationally. The company provides personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; natural health supplements comprising powder drinks and bioactive food ingredient products primarily used as food additives; and nutritional supplements. Its products are principally used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. The company was founded in 2006 and is headquartered in Grand Cayman, the Cayman Islands.