Comparing Asos Pls (OTCMKTS:ASOMY) & Allbirds (NASDAQ:BIRD)

Asos Pls (OTCMKTS:ASOMY) and Allbirds (NASDAQ:BIRD) are both small-cap retail/wholesale companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, analyst recommendations and risk.

Risk & Volatility

Asos Pls has a beta of 2.23, suggesting that its share price is 123% more volatile than the S&P 500. Comparatively, Allbirds has a beta of 1.99, suggesting that its share price is 99% more volatile than the S&P 500.

Earnings & Valuation

This table compares Asos Pls and Allbirds”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Asos Pls	$3.23 billion	0.12	-$388.99 million	N/A	N/A
Allbirds	$160.64 million	0.16	-$93.32 million	($10.37)	-0.30

Allbirds has lower revenue, but higher earnings than Asos Pls.

Institutional & Insider Ownership

44.1% of Allbirds shares are held by institutional investors. 30.7% of Allbirds shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings for Asos Pls and Allbirds, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Asos Pls	1	0	0	1	2.50
Allbirds	1	2	0	0	1.67

Allbirds has a consensus price target of $11.00, indicating a potential upside of 253.70%. Given Allbirds’ higher possible upside, analysts clearly believe Allbirds is more favorable than Asos Pls.

Profitability

This table compares Asos Pls and Allbirds’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Asos Pls	N/A	N/A	N/A
Allbirds	-51.90%	-108.35%	-56.25%

Summary

Asos Pls beats Allbirds on 7 of the 12 factors compared between the two stocks.

About Asos Pls

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands. It is also involved in the employer of marketing staff and payment processing businesses, as well as acts as a vehicle for issue of convertible bonds. ASOS Plc was incorporated in 2000 and is headquartered in London, the United Kingdom.

About Allbirds

Allbirds, Inc. manufactures and sells footwear and apparel products for men and women in the United States and internationally. The company offers a range of lifestyle and performance shoes; and apparel, including classic tees and sweats, socks, and underwear. It sells its products through its retail stores, as well as online. The company was formerly known as Bozz, Inc. and changed its name to Allbirds, Inc. in December 2015. Allbirds, Inc. was incorporated in 2015 and is headquartered in San Francisco, California.