Sonos, Inc. (NASDAQ:SONO – Get Free Report) major shareholder Coliseum Capital Management, L purchased 180,000 shares of the company’s stock in a transaction dated Wednesday, March 11th. The stock was acquired at an average price of $14.22 per share, with a total value of $2,559,600.00. Following the completion of the transaction, the insider owned 17,841,842 shares of the company’s stock, valued at $253,710,993.24. This represents a 1.02% increase in their position. The acquisition was disclosed in a filing with the SEC, which is accessible through the SEC website. Large shareholders that own more than 10% of a company’s stock are required to disclose their sales and purchases with the SEC.
Coliseum Capital Management, L also recently made the following trade(s):
- On Tuesday, March 10th, Coliseum Capital Management, L purchased 320,000 shares of Sonos stock. The shares were purchased at an average price of $14.19 per share, for a total transaction of $4,540,800.00.
- On Monday, March 9th, Coliseum Capital Management, L bought 420,000 shares of Sonos stock. The stock was bought at an average cost of $13.95 per share, with a total value of $5,859,000.00.
- On Monday, February 23rd, Coliseum Capital Management, L acquired 360,000 shares of Sonos stock. The shares were purchased at an average cost of $14.90 per share, for a total transaction of $5,364,000.00.
- On Wednesday, February 25th, Coliseum Capital Management, L purchased 118,020 shares of Sonos stock. The shares were acquired at an average price of $15.25 per share, for a total transaction of $1,799,805.00.
- On Tuesday, February 24th, Coliseum Capital Management, L bought 133,259 shares of Sonos stock. The shares were bought at an average cost of $14.83 per share, with a total value of $1,976,230.97.
- On Tuesday, February 17th, Coliseum Capital Management, L purchased 290,000 shares of Sonos stock. The stock was purchased at an average price of $15.59 per share, for a total transaction of $4,521,100.00.
- On Friday, February 13th, Coliseum Capital Management, L bought 257,210 shares of Sonos stock. The shares were acquired at an average price of $15.74 per share, for a total transaction of $4,048,485.40.
- On Thursday, February 12th, Coliseum Capital Management, L acquired 100,000 shares of Sonos stock. The shares were bought at an average cost of $16.11 per share, with a total value of $1,611,000.00.
- On Friday, February 6th, Coliseum Capital Management, L purchased 26,824 shares of Sonos stock. The stock was bought at an average cost of $16.49 per share, with a total value of $442,327.76.
- On Thursday, February 5th, Coliseum Capital Management, L bought 211,530 shares of Sonos stock. The stock was purchased at an average cost of $16.29 per share, with a total value of $3,445,823.70.
Sonos Stock Down 0.5%
SONO traded down $0.07 during trading on Wednesday, hitting $14.16. 1,634,740 shares of the company’s stock were exchanged, compared to its average volume of 1,828,207. The stock has a market cap of $1.71 billion, a P/E ratio of -83.29 and a beta of 1.97. Sonos, Inc. has a fifty-two week low of $7.63 and a fifty-two week high of $19.82. The business’s 50 day moving average is $15.69 and its two-hundred day moving average is $16.34.
Institutional Investors Weigh In On Sonos
Several large investors have recently bought and sold shares of SONO. Teacher Retirement System of Texas raised its stake in Sonos by 25.7% during the 2nd quarter. Teacher Retirement System of Texas now owns 22,158 shares of the company’s stock valued at $240,000 after buying an additional 4,530 shares during the last quarter. SG Americas Securities LLC bought a new position in shares of Sonos in the third quarter worth about $3,658,000. Allianz Asset Management GmbH lifted its holdings in Sonos by 125.9% during the third quarter. Allianz Asset Management GmbH now owns 459,224 shares of the company’s stock valued at $7,256,000 after purchasing an additional 255,982 shares in the last quarter. Hillsdale Investment Management Inc. purchased a new position in shares of Sonos during the 3rd quarter valued at $4,446,000. Finally, Crestwood Capital Management L.P. boosted its stake in shares of Sonos by 19.4% in the third quarter. Crestwood Capital Management L.P. now owns 615,000 shares of the company’s stock worth $9,717,000 after acquiring an additional 100,000 shares during the period. 85.82% of the stock is currently owned by institutional investors.
Sonos News Summary
Here are the key news stories impacting Sonos this week:
- Positive Sentiment: Sonos launched two new speakers — the portable Sonos Play and the mic-free Era 100 SL — positioning lower-priced, entry-level options to expand its installed user base; pre-orders are open and wider availability is slated for March 31, which could help add users and recurring platform revenue over time. BusinessWire Release
- Positive Sentiment: Early reviews highlight the Play’s portability, all‑day battery life, AirPlay 2 support and outdoor readiness, and note the Era 100 SL as a lower-cost multi‑room option — favorable product reception could support sell‑through and brand momentum. New Atlas Review
- Neutral Sentiment: Analyst/industry commentary frames Sonos’s move as a deliberate push to win back users and grow the platform rather than a short-term revenue sprint; execution will determine whether lower‑price SKUs expand lifetime value. Forbes
- Negative Sentiment: Short interest rose meaningfully in February (about a 14.6% increase to ~10.5M shares outstanding; ~8.8% of float), leaving the stock vulnerable to downward pressure and volatility while sentiment shifts. No link
- Negative Sentiment: Some coverage references recent product/app missteps and execution risk as CEO Tom Conrad reshapes the brand — lingering reputation issues and execution missteps could blunt the benefit of new launches. MSN
Wall Street Analysts Forecast Growth
A number of analysts recently issued reports on the company. Jefferies Financial Group increased their price objective on Sonos from $19.00 to $21.00 and gave the stock a “buy” rating in a report on Monday, January 5th. Zacks Research upgraded shares of Sonos from a “hold” rating to a “strong-buy” rating in a research report on Monday, February 9th. Morgan Stanley set a $18.00 target price on Sonos in a research note on Wednesday, February 4th. Wall Street Zen raised shares of Sonos from a “hold” rating to a “buy” rating in a report on Saturday, February 7th. Finally, Rosenblatt Securities restated a “buy” rating and set a $21.00 price target on shares of Sonos in a research report on Monday, February 2nd. One analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has assigned a Hold rating and one has issued a Sell rating to the company. According to data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average price target of $20.00.
Read Our Latest Report on SONO
Sonos Company Profile
Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.
Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.
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