Citigroup Forecasts Strong Price Appreciation for Boston Beer (NYSE:SAM) Stock

Boston Beer (NYSE:SAM) had its target price increased by Citigroup from $220.00 to $230.00 in a note issued to investors on Wednesday,Benzinga reports. The brokerage presently has a “neutral” rating on the stock. Citigroup’s price target would indicate a potential upside of 5.96% from the stock’s previous close.

A number of other brokerages have also commented on SAM. Weiss Ratings raised shares of Boston Beer from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Friday, February 6th. Morgan Stanley reduced their target price on Boston Beer from $245.00 to $235.00 and set an “equal weight” rating for the company in a research note on Wednesday. UBS Group reiterated a “neutral” rating on shares of Boston Beer in a research note on Monday. Piper Sandler lowered their price objective on Boston Beer from $230.00 to $220.00 and set a “neutral” rating on the stock in a research report on Friday, November 21st. Finally, Royal Bank Of Canada reissued a “sector perform” rating and set a $245.00 target price on shares of Boston Beer in a report on Friday. One equities research analyst has rated the stock with a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat.com, Boston Beer presently has an average rating of “Hold” and a consensus target price of $244.19.

Boston Beer Trading Down 4.6%

Shares of NYSE SAM traded down $10.39 during mid-day trading on Wednesday, reaching $217.06. 222,068 shares of the company’s stock were exchanged, compared to its average volume of 167,307. The firm has a market capitalization of $2.31 billion, a price-to-earnings ratio of 25.54, a PEG ratio of 1.63 and a beta of 1.03. The business has a fifty day simple moving average of $216.59 and a 200 day simple moving average of $213.88. Boston Beer has a twelve month low of $185.34 and a twelve month high of $260.00.

Boston Beer (NYSE:SAM) last released its quarterly earnings results on Tuesday, February 24th. The company reported ($2.12) earnings per share for the quarter, beating the consensus estimate of ($2.33) by $0.21. The company had revenue of $385.68 million during the quarter, compared to analysts’ expectations of $381.75 million. Boston Beer had a net margin of 4.38% and a return on equity of 12.29%. The business’s quarterly revenue was down 4.1% compared to the same quarter last year. During the same quarter in the prior year, the company earned ($1.68) earnings per share. Boston Beer has set its FY 2026 guidance at 8.500-11.000 EPS. Equities research analysts predict that Boston Beer will post 9.29 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of SAM. Quent Capital LLC bought a new position in Boston Beer in the 3rd quarter valued at approximately $27,000. MassMutual Private Wealth & Trust FSB boosted its holdings in shares of Boston Beer by 137.3% during the 3rd quarter. MassMutual Private Wealth & Trust FSB now owns 159 shares of the company’s stock valued at $34,000 after acquiring an additional 92 shares in the last quarter. Flagship Harbor Advisors LLC acquired a new stake in shares of Boston Beer during the 4th quarter valued at $35,000. GAMMA Investing LLC raised its position in Boston Beer by 81.7% in the third quarter. GAMMA Investing LLC now owns 189 shares of the company’s stock valued at $40,000 after purchasing an additional 85 shares during the last quarter. Finally, TD Waterhouse Canada Inc. raised its position in Boston Beer by 606.1% in the second quarter. TD Waterhouse Canada Inc. now owns 233 shares of the company’s stock valued at $46,000 after purchasing an additional 200 shares during the last quarter. Institutional investors and hedge funds own 81.13% of the company’s stock.

Key Boston Beer News

Here are the key news stories impacting Boston Beer this week:

• Positive Sentiment: Beat on the headline EPS and narrower-than-feared loss: Boston Beer reported a Q4 loss of ($2.12) vs. consensus ($2.33), beating estimates and narrowing the year-over-year loss. That outperformance reduced downside relative to fears. Boston Beer (SAM) Reports Q4 Loss, Tops Revenue Estimates
• Positive Sentiment: Gross-margin improvement and planned margin gains: Gross margin expanded ~360 bps year-over-year, and management highlighted margin gains and capacity expansion (Sun Cruiser) as part of the FY2026 plan. These dynamics support higher operating leverage if volumes recover. Boston Beer outlines 2026 EPS target of $8.50–$11 amid margin gains and Sun Cruiser expansion
• Neutral Sentiment: Revenue roughly in line with estimates but down year-over-year: Net revenue was $385.7M (down ~4.1% y/y) and modestly beat consensus — a near-term positive offset by the top-line decline. Depletions and shipments were weaker (depletions -6%, shipments -7.5%), signaling continued demand softness. Boston Beer Reports Fourth Quarter Financial Results
• Negative Sentiment: FY2026 guidance disappoints relative to street: Management set FY2026 EPS of $8.50–$11.00, below consensus (~$10.96), weighing on valuation and near-term upside expectations — the midpoint is notably under street models. Boston Beer FY2026 guidance and call materials
• Negative Sentiment: Tariff and macro risk flagged: Management warned that shifting tariff policies could materially affect costs and guidance, adding an identifiable downside risk to margins and earnings power. Boston Beer Posts Lower Fourth-Quarter Revenue (WSJ)
• Negative Sentiment: Analyst target reduced: Morgan Stanley cut its price target to $235 and moved to “equal weight,” signaling more cautious near-term expectations from sell-side coverage. Morgan Stanley price target cut coverage

About Boston Beer

The Boston Beer Company, Inc (NYSE: SAM) is a leading craft brewer headquartered in Boston, Massachusetts. Since its founding in 1984 by Jim Koch, the company has focused on producing high-quality, distinctive beers and beverages for retail, on-premise, and distribution partners across the United States. Its operations include brewing, packaging, marketing and distribution, supported by a network of wholly owned brewing facilities and strategic partnerships with regional breweries.

Boston Beer’s flagship brand, Samuel Adams Boston Lager, helped establish the modern U.S.