Cantor Fitzgerald Upgrades Affirm (NASDAQ:AFRM) to “Strong-Buy”

Affirm (NASDAQ:AFRM) was upgraded by equities research analysts at Cantor Fitzgerald to a “strong-buy” rating in a report released on Tuesday,Zacks.com reports.

A number of other research analysts have also commented on AFRM. Truist Financial reduced their price target on shares of Affirm from $90.00 to $85.00 and set a “buy” rating for the company in a research report on Wednesday, November 19th. Rothschild Redb raised shares of Affirm from a “hold” rating to a “strong-buy” rating in a research note on Monday, October 6th. BTIG Research reissued a “neutral” rating on shares of Affirm in a research note on Wednesday, December 17th. Morgan Stanley lowered their price objective on shares of Affirm from $90.00 to $83.00 and set an “equal weight” rating on the stock in a research report on Friday, November 7th. Finally, Bank of America upped their target price on shares of Affirm from $94.00 to $98.00 and gave the stock a “buy” rating in a research report on Friday, November 7th. Three investment analysts have rated the stock with a Strong Buy rating, eighteen have assigned a Buy rating and nine have assigned a Hold rating to the company’s stock. According to data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $89.44.

Affirm Trading Up 0.1%

NASDAQ:AFRM opened at $68.79 on Tuesday. The company has a market cap of $22.71 billion, a P/E ratio of 102.67, a P/E/G ratio of 3.11 and a beta of 3.57. Affirm has a 1 year low of $30.90 and a 1 year high of $100.00. The company has a debt-to-equity ratio of 2.40, a current ratio of 12.80 and a quick ratio of 12.80. The stock’s fifty day moving average price is $72.45 and its two-hundred day moving average price is $74.59.

Affirm (NASDAQ:AFRM) last announced its quarterly earnings results on Thursday, November 6th. The company reported $0.23 earnings per share for the quarter, beating the consensus estimate of $0.11 by $0.12. Affirm had a return on equity of 7.75% and a net margin of 6.74%.The firm had revenue of $933.34 million for the quarter, compared to analysts’ expectations of $881.83 million. During the same period in the prior year, the business posted ($0.31) earnings per share. The company’s revenue was up 33.6% on a year-over-year basis. As a group, analysts expect that Affirm will post -0.18 EPS for the current year.

Insider Transactions at Affirm

In other Affirm news, CFO Robert O’hare sold 36,401 shares of the company’s stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $80.00, for a total transaction of $2,912,080.00. Following the completion of the transaction, the chief financial officer owned 1,368 shares of the company’s stock, valued at $109,440. This represents a 96.38% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CEO Max R. Levchin sold 666,666 shares of Affirm stock in a transaction that occurred on Monday, January 5th. The stock was sold at an average price of $80.62, for a total value of $53,746,612.92. The disclosure for this sale is available in the SEC filing. Insiders sold 711,256 shares of company stock worth $57,231,923 in the last 90 days. Corporate insiders own 11.01% of the company’s stock.

Institutional Trading of Affirm

Several large investors have recently added to or reduced their stakes in the stock. Yousif Capital Management LLC lifted its position in shares of Affirm by 5.1% in the 3rd quarter. Yousif Capital Management LLC now owns 3,243 shares of the company’s stock worth $237,000 after purchasing an additional 158 shares during the period. Farther Finance Advisors LLC boosted its position in shares of Affirm by 13.2% during the third quarter. Farther Finance Advisors LLC now owns 1,471 shares of the company’s stock valued at $108,000 after purchasing an additional 171 shares in the last quarter. Assetmark Inc. raised its holdings in Affirm by 111.3% in the third quarter. Assetmark Inc. now owns 338 shares of the company’s stock worth $25,000 after purchasing an additional 178 shares in the last quarter. Mount Vernon Associates Inc. MD lifted its position in Affirm by 0.5% during the fourth quarter. Mount Vernon Associates Inc. MD now owns 42,925 shares of the company’s stock valued at $3,195,000 after buying an additional 200 shares during the period. Finally, GAMMA Investing LLC boosted its holdings in shares of Affirm by 4.4% during the 3rd quarter. GAMMA Investing LLC now owns 4,850 shares of the company’s stock valued at $354,000 after buying an additional 206 shares in the last quarter. Institutional investors own 69.29% of the company’s stock.

More Affirm News

Here are the key news stories impacting Affirm this week:

• Positive Sentiment: Needham upgraded Affirm to a Buy following the company’s application for a bank charter, a move investors view as a potential step toward cheaper deposit funding and improved margins. Affirm raised to buy at Needham after bank charter application
• Positive Sentiment: Cantor Fitzgerald initiated coverage with an Overweight rating, which can attract fresh buy-side interest and provide incremental demand for the shares. Cantor Fitzgerald initiates coverage of Affirm Holdings (AFRM) with overweight recommendation
• Positive Sentiment: Bolt selected Affirm as the default BNPL provider across its one‑click checkout network in the U.S., expanding merchant distribution and potential GMV lift. Bolt Selects Affirm as Embedded Buy Now, Pay Later Partner Across Its One-Click Checkout Network
• Positive Sentiment: Affirm struck deals to bring BNPL to debit programs via Fiserv and related coverage, broadening reach into banks/credit unions and consumer debit flows — a distribution play that can increase transaction volume. Affirm and Fiserv Team to Bring BNPL to Debit Programs Fiserv and Affirm Join Forces to Bring Flexible Payments to Debit
• Positive Sentiment: Affirm is piloting BNPL for biweekly rent payments, expanding use cases beyond e‑commerce and adding potential recurring revenue streams. Affirm Is Expanding Buy Now, Pay Later Services for Rent Payments
• Positive Sentiment: Affirm is moving forward with plans for a banking subsidiary to enhance its financial services capabilities — the bank charter effort and related buildout are being framed as strategic enablers for scale. BNPL Fintech Affirm Advances Plans for Banking Subsidiary to Enhance Financial Services
• Neutral Sentiment: A Seeking Alpha piece reiterates a Buy stance based on GAAP profitability, strong GMV and engagement metrics (24.1M active consumers, rising transactions/user), but it also flags competitive and market skepticism — useful context but not an immediate catalyst. Affirm: Groceries On Credit? The Shift In BNPL And The Credit Market
• Neutral Sentiment: Reported short‑interest data for January appears inconsistent (zeros/NaN), suggesting a data anomaly rather than a meaningful change in bearish positioning; not a reliable signal today.
• Negative Sentiment: A Yahoo Finance valuation piece warns that recent share weakness and lofty earnings expectations leave AFRM exposed to downside if growth or margin improvements slow — a reminder that multiple expansion has driven much recent gains. Assessing Affirm Holdings (AFRM) Valuation After Recent Share Price Weakness And Lofty Earnings Expectations

Affirm Company Profile

Affirm Holdings, Inc is a financial technology company that provides point-of-sale consumer lending and payments solutions for online and in-store purchases. Its core product is a buy-now-pay-later (BNPL) platform that enables consumers to split purchases into fixed, transparent installment loans with no hidden fees. Affirm offers a range of financing options through merchant integrations, a consumer-facing mobile app and virtual card capabilities, and tools for merchants to offer alternative payment methods at checkout.