Cantor Fitzgerald Has Lowered Expectations for Wix.com (NASDAQ:WIX) Stock Price

Wix.com (NASDAQ:WIX) had its target price lowered by stock analysts at Cantor Fitzgerald from $90.00 to $80.00 in a research note issued to investors on Wednesday, Benzinga reports. The brokerage presently has an “overweight” rating on the information services provider’s stock. Cantor Fitzgerald‘s price objective suggests a potential upside of 24.26% from the company’s previous close.

WIX has been the topic of several other research reports. Bank of America cut shares of Wix.com from a “buy” rating to an “underperform” rating and reduced their price objective for the stock from $75.00 to $68.00 in a research note on Tuesday. Benchmark reaffirmed a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th. Jefferies Financial Group reaffirmed a “buy” rating and set a $85.00 target price on shares of Wix.com in a report on Tuesday. Wall Street Zen upgraded Wix.com from a “hold” rating to a “buy” rating in a research report on Saturday, October 31st. Finally, Evercore set a $95.00 price target on Wix.com in a research report on Tuesday, August 4th. Ten investment analysts have rated the stock with a Buy rating, ten have issued a Hold rating and three have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, Wix.com currently has an average rating of “Hold” and an average target price of $88.71.

Wix.com Trading Down 7.7%

WIX stock opened at $64.38 on Wednesday. The company has a 50 day simple moving average of $76.88 and a 200 day simple moving average of $70.32. Wix.com has a 1 year low of $40.16 and a 1 year high of $136.80.

Wix.com (NASDAQ:WIX) last issued its quarterly earnings data on Tuesday, November 10th. The information services provider reported $1.42 EPS for the quarter, beating the consensus estimate of $1.40 by $0.02. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The business had revenue of $570.17 million during the quarter, compared to the consensus estimate of $566.27 million. During the same quarter in the prior year, the firm earned $1.80 EPS. The firm’s revenue was up 12.9% compared to the same quarter last year. Research analysts forecast that Wix.com will post 0.24 EPS for the current fiscal year.

Insider Buying and Selling

In other Wix.com news, CMO Omer Shai bought 490 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The stock was acquired at an average price of $59.89 per share, with a total value of $29,346.10. Following the completion of the purchase, the chief marketing officer directly owned 515,879 shares of the company’s stock, valued at approximately $30,895,993.31. This trade represents a 0.10% increase in their position. The purchase was disclosed in a legal filing with the SEC, which is available at this link. Also, CEO Avishai Abrahami bought 654 shares of the firm’s stock in a transaction that occurred on Monday, August 31st. The shares were acquired at an average cost of $59.89 per share, with a total value of $39,168.06. Following the purchase, the chief executive officer directly owned 486,225 shares of the company’s stock, valued at $29,120,015.25. This trade represents a 0.13% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders acquired 2,622 shares of company stock worth $157,032 over the last three months. Insiders own 6.20% of the company’s stock.

Hedge Funds Weigh In On Wix.com

Institutional investors and hedge funds have recently modified their holdings of the business. Farther Finance Advisors LLC grew its position in shares of Wix.com by 74.1% during the 3rd quarter. Farther Finance Advisors LLC now owns 416 shares of the information services provider’s stock worth $30,000 after buying an additional 177 shares during the period. Quadrant Capital Group LLC increased its stake in shares of Wix.com by 1.6% in the 3rd quarter. Quadrant Capital Group LLC now owns 12,882 shares of the information services provider’s stock valued at $924,000 after acquiring an additional 198 shares in the last quarter. Versant Capital Management Inc increased its stake in shares of Wix.com by 537.6% in the 3rd quarter. Versant Capital Management Inc now owns 542 shares of the information services provider’s stock valued at $39,000 after acquiring an additional 457 shares in the last quarter. Sei Investments Co. increased its stake in shares of Wix.com by 0.8% in the 1st quarter. Sei Investments Co. now owns 167,565 shares of the information services provider’s stock valued at $15,092,000 after acquiring an additional 1,259 shares in the last quarter. Finally, Signaturefd LLC lifted its position in shares of Wix.com by 78.9% during the 3rd quarter. Signaturefd LLC now owns 2,877 shares of the information services provider’s stock valued at $208,000 after acquiring an additional 1,269 shares during the period. 81.52% of the stock is currently owned by institutional investors.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix reported Q3 adjusted earnings of $1.42 per share and revenue of $570.17 million, topping estimates of $1.40 and about $566 million, respectively. Revenue grew 12.9% year over year. Wix Reports Third Quarter 2026 Results
• Positive Sentiment: AI-focused subsidiary Base44 showed rapid growth: its annual recurring revenue approached $250 million within two years of acquisition, with a nearly 60% non-GAAP gross margin in Q3. Wix.com: 3 Key Takeaways for Long-Term Investors
• Neutral Sentiment: Despite the quarterly beat and year-over-year sales growth, EPS was below the year-ago $1.80, tempering the positive headline results. Wix.com Q3 Earnings and Revenue
• Negative Sentiment: The main concern is Wix’s reduced cash-flow margin outlook, with the company investing more in AI and marketing. Investors may be weighing the near-term cost of those investments against their potential future returns. Wix Pours More Money Into AI, Cuts Cash Flow Outlook
• Negative Sentiment: Analyst downgrades added pressure: Bank of America cut its rating from Buy to Underperform and lowered its target to $68 from $75. JPMorgan lowered its target to $59 from $62 and maintained an Underweight rating. JPMorgan Lowers Wix Price Target

About Wix.com

Wix.com Ltd. is a cloud-based platform that enables individuals, businesses and organizations to create and manage websites. Its tools include customizable templates, a visual website editor and hosting, allowing users to build sites without advanced coding skills or develop more customized experiences. The company also offers services for online businesses, including e-commerce features, appointment booking, payments, marketing tools and website analytics. Its products are designed to help customers manage multiple aspects of their online presence through one platform.