Canandaigua National Trust Co of Florida Buys New Holdings in Netflix, Inc. $NFLX

Canandaigua National Trust Co of Florida purchased a new position in shares of Netflix, Inc. (NASDAQ:NFLX) in the third quarter, according to the company in its most recent disclosure with the SEC. The institutional investor purchased 9,200 shares of the Internet television network’s stock, valued at approximately $640,000.

Several other large investors have also made changes to their positions in NFLX. Canandaigua National Bank & Trust Co. acquired a new position in Netflix during the third quarter valued at approximately $1,294,000. Persium Advisors LLC boosted its holdings in shares of Netflix by 14.4% in the 3rd quarter. Persium Advisors LLC now owns 12,253 shares of the Internet television network’s stock valued at $853,000 after purchasing an additional 1,545 shares in the last quarter. Rhodes Investment Advisors Inc. ADV boosted its holdings in shares of Netflix by 80.4% in the 3rd quarter. Rhodes Investment Advisors Inc. ADV now owns 24,067 shares of the Internet television network’s stock valued at $1,675,000 after purchasing an additional 10,723 shares in the last quarter. Wealth Enhancement Trust Services Inc. increased its stake in shares of Netflix by 4.7% in the 3rd quarter. Wealth Enhancement Trust Services Inc. now owns 38,583 shares of the Internet television network’s stock valued at $2,685,000 after purchasing an additional 1,747 shares during the last quarter. Finally, S.E.E.D. Planning Group LLC acquired a new position in shares of Netflix during the 3rd quarter worth $1,171,000. Institutional investors and hedge funds own 80.93% of the company’s stock.

Analyst Ratings Changes

Several analysts recently weighed in on NFLX shares. Oppenheimer set a $85.00 price objective on Netflix and gave the stock an “outperform” rating in a research report on Friday, July 17th. China Intl Cap upgraded Netflix to a “strong-buy” rating in a research report on Tuesday, July 21st. Wedbush dropped their target price on shares of Netflix from $118.00 to $105.00 and set an “outperform” rating for the company in a report on Friday, July 17th. Robert W. Baird set a $90.00 price target on shares of Netflix and gave the company an “outperform” rating in a research note on Wednesday, July 22nd. Finally, Deutsche Bank Aktiengesellschaft raised shares of Netflix from a “hold” rating to a “buy” rating and decreased their price target for the company from $100.00 to $95.00 in a report on Tuesday, September 29th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, fifteen have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, Netflix currently has an average rating of “Moderate Buy” and an average target price of $94.94.

Insiders Place Their Bets

In related news, CFO Spencer Neumann sold 9,248 shares of the firm’s stock in a transaction that occurred on Monday, August 10th. The shares were sold at an average price of $75.79, for a total value of $700,905.92. Following the completion of the transaction, the chief financial officer owned 73,787 shares in the company, valued at $5,592,316.73. This trade represents a 11.14% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider David Hyman sold 5,723 shares of the business’s stock in a transaction that occurred on Tuesday, August 4th. The stock was sold at an average price of $72.85, for a total transaction of $416,920.55. Following the sale, the insider directly owned 316,100 shares in the company, valued at $23,027,885. The trade was a 1.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 179,045 shares of company stock worth $13,132,194 over the last quarter. 1.24% of the stock is currently owned by corporate insiders.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: The completed Paramount-Warner Bros. Discovery merger creates a much larger competitor, but its estimated $80 billion debt load, substantial interest expense and expected integration costs could give Netflix a relative advantage. The new Skydance entity is targeting billions in cost savings and plans to combine Paramount+ and HBO Max, but it must first prove that streaming profits can offset declining linear-TV revenue. Skydance Just Became a Media Giant—With an $80 Billion Debt Load
• Positive Sentiment: Disney is licensing titles including “Percy Jackson” and “Ice Age” to Netflix, reinforcing Netflix’s distribution reach and highlighting its stronger cash-flow and margin profile compared with heavily indebted traditional media companies. Disney Is Opening the Door to Netflix—and Changing the Streaming Playbook
• Positive Sentiment: Proposed federal legislation could provide a 20% to 30% tax credit for qualifying U.S.-based film and television production, potentially lowering Netflix’s content costs if enacted. However, the bill is only proposed and would apply to productions beginning after 2026.
• Neutral Sentiment: Analyst views are divided: BMO sees significant upside, while Wells Fargo expects further downside. The disagreement reflects uncertainty over Netflix’s long-term growth and whether its valuation adequately compensates investors for that risk. NFLX Price Predictions 2027
• Negative Sentiment: Netflix’s second-quarter revenue rose 13.4% to $12.56 billion, but growth is expected to slow to roughly 11.7% in the third quarter. Investors are concerned that Netflix has entered a more mature phase, limiting the pace of future revenue expansion. 1 Number That Might Explain Why Netflix Stock Is Down
• Negative Sentiment: Content spending and live-sports rights costs are increasing, potentially constraining margin expansion because sports may generate limited viewing hours relative to their expense. Fierce streaming competition and a still-premium valuation are adding to the reasons some analysts recommend avoiding the stock for now. Netflix Stock Plunges 26.8% Year to Date

Netflix Price Performance

NFLX traded up $1.01 on Wednesday, reaching $69.70. The stock had a trading volume of 30,059,995 shares, compared to its average volume of 42,498,609. Netflix, Inc. has a fifty-two week low of $65.08 and a fifty-two week high of $124.86. The firm has a 50-day moving average of $75.60 and a 200-day moving average of $81.79. The company has a current ratio of 1.14, a quick ratio of 1.14 and a debt-to-equity ratio of 0.39. The company has a market capitalization of $290.23 billion, a price-to-earnings ratio of 21.94, a price-to-earnings-growth ratio of 0.95 and a beta of 1.62.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 EPS for the quarter, beating analysts’ consensus estimates of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The firm had revenue of $12.56 billion for the quarter, compared to analyst estimates of $12.58 billion. During the same period last year, the firm posted $0.72 earnings per share. The business’s revenue for the quarter was up 13.4% on a year-over-year basis. As a group, sell-side analysts anticipate that Netflix, Inc. will post 3.59 EPS for the current year.

Netflix Profile

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that operates a subscription-based streaming service. It offers a broad range of television series, films, documentaries, and other programming, including original productions developed under the Netflix brand and licensed content from third-party studios.

The company also provides advertising-supported viewing options in some markets and has expanded into related entertainment categories, including mobile and cloud-based games, live programming, and consumer products associated with selected titles.