BRC (NYSE:BRCC) and Lion (OTCMKTS:LIOPF) Head-To-Head Contrast

Lion (OTCMKTS:LIOPF) and BRC (NYSE:BRCC) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Valuation & Earnings

This table compares Lion and BRC”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lion	$2.73 billion	1.07	$139.90 million	$0.71	14.79
BRC	$391.49 million	0.44	-$2.95 million	($0.14)	-4.99

Lion has higher revenue and earnings than BRC. BRC is trading at a lower price-to-earnings ratio than Lion, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

16.3% of BRC shares are owned by institutional investors. 69.0% of BRC shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Profitability

This table compares Lion and BRC’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Lion	7.05%	9.21%	6.14%
BRC	-2.86%	-11.48%	-2.60%

Volatility & Risk

Lion has a beta of 0.34, indicating that its share price is 66% less volatile than the S&P 500. Comparatively, BRC has a beta of 0.9, indicating that its share price is 10% less volatile than the S&P 500.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Lion and BRC, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lion	0	0	0	0	0.00
BRC	1	1	2	0	2.25

BRC has a consensus target price of $2.33, indicating a potential upside of 234.29%. Given BRC’s stronger consensus rating and higher possible upside, analysts plainly believe BRC is more favorable than Lion.

Summary

Lion beats BRC on 8 of the 14 factors compared between the two stocks.

About Lion

Lion Corporation manufactures and sells consumer and industrial products in Japan and internationally. It operates through three segments: Consumer Products Business, Industrial Products Business, and Overseas Business. The company provides dental and oral care products, including toothpastes, toothbrushes, dental floss, dental rinses, mouthwashes, periodontitis ointments, and denture products; body care products, such as shampoos and conditioners, hand soaps, sanitizers, wet wipes, body washes, skin and acne care products, antiperspirants and deodorants, hair-nourishment treatments, men's care and toiletries products, and foot care products. It offers antipyretic analgesics, eye drops and eye care products, cold medicines, gargles, cold relief products, topical anti-inflammatory analgesics, antidiarrheal and gastrointestinal medicines, health tonic drinks and vitamin supplements, acne and anti-drowsiness medicines, and dermatologic agents. In addition, the company offers fabric care products, such as laundry detergent, delicate detergent, prewash treatment, stain remover, bleach, and fabric softener; clothing care products; household cleaners; kitchen cleanup products comprises dishwashing detergents and antibacterial and deodorizing products; and food preparation products. Further, it provides health and beauty food products consisting of supplements and health tonic drinks; specialty chemicals, and chemical products, include rubber processing and additive agents, mandrel release agents, fatty acid methyl esters, plant-based electrical insulating oils, concrete admixtures, surfactants, and cosmetics ingredients, as well as electro-conductive carbon black and pressure-sensitive adhesives; pet supplies; and gift and special-order products. The company was founded in 1891 and is headquartered in Tokyo, Japan.

About BRC

BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel in the United States. The company also produces media content, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through grocery, specialty stores, and other intermediaries; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.