Booking Holdings Inc. $BKNG Shares Bought by Segment Wealth Management LLC

Segment Wealth Management LLC boosted its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG) by 3.7% in the second quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 418 shares of the business services provider’s stock after purchasing an additional 15 shares during the period. Segment Wealth Management LLC’s holdings in Booking were worth $2,420,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Atwood & Palmer Inc. acquired a new position in Booking during the second quarter valued at $29,000. Wealth Preservation Advisors LLC purchased a new position in Booking in the first quarter valued at $28,000. O Brien Wealth Partners LLC purchased a new position in Booking in the second quarter valued at $35,000. First PREMIER Bank increased its holdings in Booking by 100.0% in the second quarter. First PREMIER Bank now owns 6 shares of the business services provider’s stock valued at $35,000 after buying an additional 3 shares in the last quarter. Finally, Keystone Global Partners LLC purchased a new position in Booking in the first quarter valued at $32,000. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking Trading Down 0.1%

BKNG opened at $5,418.05 on Friday. The firm has a market capitalization of $175.60 billion, a PE ratio of 37.68, a PEG ratio of 1.56 and a beta of 1.35. Booking Holdings Inc. has a twelve month low of $4,096.23 and a twelve month high of $5,839.41. The firm’s 50-day moving average price is $5,524.95 and its 200 day moving average price is $5,297.52.

Booking (NASDAQ:BKNG) last posted its quarterly earnings results on Tuesday, July 29th. The business services provider reported $55.40 earnings per share for the quarter, topping analysts’ consensus estimates of $50.32 by $5.08. The firm had revenue of $6.80 billion for the quarter, compared to analyst estimates of $6.54 billion. Booking had a net margin of 19.23% and a negative return on equity of 134.19%. Booking’s quarterly revenue was up 16.0% on a year-over-year basis. During the same period in the previous year, the business posted $41.90 earnings per share. Booking has set its Q3 2025 guidance at EPS. As a group, analysts predict that Booking Holdings Inc. will post 209.92 earnings per share for the current fiscal year.

Booking Announces Dividend

The company also recently announced a quarterly dividend, which was paid on Tuesday, September 30th. Shareholders of record on Friday, September 5th were issued a $9.60 dividend. This represents a $38.40 annualized dividend and a yield of 0.7%. The ex-dividend date was Friday, September 5th. Booking’s payout ratio is presently 26.71%.

Analyst Upgrades and Downgrades

A number of research firms have weighed in on BKNG. Truist Financial lifted their price objective on shares of Booking from $4,720.00 to $5,630.00 and gave the company a “hold” rating in a report on Monday, July 14th. Citigroup lifted their price objective on shares of Booking from $5,560.00 to $6,500.00 and gave the company a “buy” rating in a report on Wednesday, July 30th. UBS Group lifted their price objective on shares of Booking from $5,750.00 to $6,300.00 and gave the company a “buy” rating in a report on Monday, July 28th. Susquehanna boosted their target price on shares of Booking from $6,000.00 to $6,500.00 and gave the stock a “positive” rating in a research note on Friday, August 1st. Finally, Wedbush reissued a “neutral” rating and set a $5,900.00 target price on shares of Booking in a research note on Wednesday, July 30th. Three analysts have rated the stock with a Strong Buy rating, nineteen have given a Buy rating and eleven have assigned a Hold rating to the company. According to MarketBeat.com, Booking currently has a consensus rating of “Moderate Buy” and a consensus target price of $5,807.89.

Insider Buying and Selling at Booking

In other Booking news, Director Larry Quinlan sold 64 shares of the business’s stock in a transaction dated Monday, September 8th. The shares were sold at an average price of $5,587.11, for a total value of $357,575.04. Following the transaction, the director directly owned 195 shares in the company, valued at $1,089,486.45. The trade was a 24.71% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, Director Vanessa Ames Wittman sold 15 shares of the business’s stock in a transaction dated Monday, September 15th. The shares were sold at an average price of $5,500.00, for a total transaction of $82,500.00. Following the completion of the transaction, the director owned 747 shares in the company, valued at $4,108,500. The trade was a 1.97% decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders have sold 4,195 shares of company stock worth $23,467,630 in the last ninety days. 0.16% of the stock is owned by insiders.

About Booking

Booking Holdings Inc, formerly The Priceline Group Inc, is a provider of travel and restaurant online reservation and related services. The Company, through its online travel companies (OTCs), connects consumers wishing to make travel reservations with providers of travel services across the world. It offers consumers an array of accommodation reservations (including hotels, bed and breakfasts, hostels, apartments, vacation rentals and other properties) through its Booking.com, priceline.com and agoda.com brands.