Betterware de Mexico SAPI de C (NYSE:BWMX) versus ODDITY Tech (NASDAQ:ODD) Financial Analysis

Betterware de Mexico SAPI de C (NYSE:BWMX) and ODDITY Tech (NASDAQ:ODD) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, risk, profitability, dividends and valuation.

Analyst Recommendations

This is a breakdown of recent ratings for Betterware de Mexico SAPI de C and ODDITY Tech, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Betterware de Mexico SAPI de C	1	1	0	1	2.33
ODDITY Tech	4	9	0	0	1.69

ODDITY Tech has a consensus target price of $25.39, indicating a potential upside of 102.93%. Given ODDITY Tech’s higher possible upside, analysts clearly believe ODDITY Tech is more favorable than Betterware de Mexico SAPI de C.

Valuation & Earnings

This table compares Betterware de Mexico SAPI de C and ODDITY Tech”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Betterware de Mexico SAPI de C	$744.00 million	0.79	$55.37 million	$1.83	8.65
ODDITY Tech	$809.84 million	0.89	$110.75 million	$0.79	15.84

ODDITY Tech has higher revenue and earnings than Betterware de Mexico SAPI de C. Betterware de Mexico SAPI de C is trading at a lower price-to-earnings ratio than ODDITY Tech, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

Betterware de Mexico SAPI de C has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500. Comparatively, ODDITY Tech has a beta of 2.38, meaning that its share price is 138% more volatile than the S&P 500.

Insider & Institutional Ownership

12.7% of Betterware de Mexico SAPI de C shares are owned by institutional investors. Comparatively, 35.9% of ODDITY Tech shares are owned by institutional investors. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Profitability

This table compares Betterware de Mexico SAPI de C and ODDITY Tech’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Betterware de Mexico SAPI de C	8.35%	77.89%	11.28%
ODDITY Tech	6.97%	15.38%	4.99%

Summary

ODDITY Tech beats Betterware de Mexico SAPI de C on 7 of the 13 factors compared between the two stocks.

About Betterware de Mexico SAPI de C

Betterware de Mexico, S.A.B. de C.V. operates as a direct-to-consumer company in Mexico. The company focuses on the home organization segment with a product portfolio, including home solutions, kitchen and food preservation, technology and mobility, and other categories. It serves approximately 3 million households through distributors and associates in approximately 800 communities throughout Mexico. The company was formerly known as Betterware de México, S.A.P.I. de C.V. Betterware de Mexico, S.A.B. de C.V. was founded in 1995 and is based in Zapopan, Mexico. Betterware de Mexico, S.A.B. de C.V. is a subsidiary of Campalier, S.A. de C.V.

About ODDITY Tech

Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers worldwide through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty and wellness products. The company sells beauty, hair, and skin products under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which develops various ingredients, including novel molecules, probiotics, and peptides for beauty and wellness products. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.