BARK (BARK) versus The Competition Head-To-Head Survey

BARK (NYSE:BARK) is one of 285 publicly-traded companies in the “Specialty Retail” industry, but how does it weigh in compared to its competitors? We will compare BARK to similar businesses based on the strength of its profitability, dividends, institutional ownership, risk, valuation, analyst recommendations and earnings.

Insider and Institutional Ownership

28.8% of BARK shares are held by institutional investors. Comparatively, 51.6% of shares of all “Specialty Retail” companies are held by institutional investors. 14.8% of BARK shares are held by company insiders. Comparatively, 20.5% of shares of all “Specialty Retail” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings for BARK and its competitors, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BARK	1	2	2	0	2.20
BARK Competitors	3669	15584	21612	590	2.46

BARK presently has a consensus target price of $15.33, suggesting a potential upside of 86.31%. As a group, “Specialty Retail” companies have a potential upside of 7.13%. Given BARK’s higher probable upside, equities research analysts plainly believe BARK is more favorable than its competitors.

Volatility and Risk

BARK has a beta of 1.99, meaning that its stock price is 99% more volatile than the S&P 500. Comparatively, BARK’s competitors have a beta of 1.91, meaning that their average stock price is 91% more volatile than the S&P 500.

Profitability

This table compares BARK and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
BARK	-8.42%	-35.66%	-14.54%
BARK Competitors	-3.69%	-14.02%	3.17%

Valuation and Earnings

This table compares BARK and its competitors revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
BARK	$370.80 million	-$39.01 million	-2.30
BARK Competitors	$7.26 billion	$386.47 million	33.11

BARK’s competitors have higher revenue and earnings than BARK. BARK is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Summary

BARK competitors beat BARK on 11 of the 13 factors compared.

BARK Company Profile

BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.