ASOS (LON:ASC) Stock Price Expected to Rise, Berenberg Bank Analyst Says

ASOS (LON:ASC) had its price objective hoisted by analysts at Berenberg Bank from GBX 600 to GBX 750 in a research note issued on Thursday, Marketbeat reports. The firm currently has a “buy” rating on the stock. Berenberg Bank’s target price points to a potential upside of 47.64% from the stock’s current price.

A number of other equities research analysts have also commented on ASC. JPMorgan Chase & Co. increased their price objective on shares of ASOS from GBX 285 to GBX 330 and gave the stock a “neutral” rating in a report on Thursday, July 2nd. Shore Capital Group upped their target price on shares of ASOS from GBX 420 to GBX 520 and gave the stock a “buy” rating in a research report on Thursday, August 27th. Finally, Royal Bank Of Canada increased their price target on shares of ASOS from GBX 275 to GBX 400 and gave the company a “sector perform” rating in a research note on Wednesday, August 5th. Four research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of GBX 440.71.

ASOS Stock Performance

Shares of LON:ASC opened at GBX 508 on Thursday. The business has a fifty day moving average of GBX 399.29 and a 200-day moving average of GBX 306.75. The company has a debt-to-equity ratio of 855.63, a quick ratio of 0.39 and a current ratio of 0.95. ASOS has a twelve month low of GBX 206.50 and a twelve month high of GBX 509. The firm has a market cap of £607.82 million, a PE ratio of -2.63, a price-to-earnings-growth ratio of -1.26 and a beta of 2.32.

Key Headlines Impacting ASOS

Here are the key news stories impacting ASOS this week:

• Positive Sentiment: Improving trading outlook: ASOS said gross margin exceeded 50% and gross merchandise value returned to growth in the fourth quarter. Management now expects fiscal 2026 adjusted EBITDA to come in above the midpoint of its £150 million–£180 million guidance range, increasing the prospect of a full-year guidance beat. ASOS Reports Gross Margin Above 50% as GMV Returns to Growth in Fourth Quarter ASOS Sees FY26 Adjusted EBITDA Above Midpoint of Outlook
• Positive Sentiment: Turnaround momentum: Reports described an improving growth rate and a more upbeat outlook, suggesting that cost controls and operational changes may be translating into better profitability. Asos Expects to Beat Full-Year Guidance as Growth Rate Improves ASOS Shares Jump After Trading Update Signals Turnaround
• Positive Sentiment: Favorable analyst actions: Shore Capital upgraded ASOS to “buy,” while Berenberg raised its price target from GBX 600 to GBX 750 and maintained a “buy” rating. ASOS Upgraded by Shore Capital Group to Buy ASOS Price Target Raised to GBX 750
• Neutral Sentiment: Mixed broker view: Deutsche Bank issued a “buy” recommendation, but RBC Capital assigned a more cautious “hold” rating, indicating that analysts remain divided over the pace and durability of the recovery. ASOS Receives a Buy from Deutsche Bank ASOS Receives a Hold from RBC Capital
• Negative Sentiment: Frasers Group reduced its stake: The disposal lowered Frasers’ holding in ASOS to 25.04%, potentially removing some shareholder support and adding an overhang from further selling. Frasers Group Lowers ASOS Stake to 25.04%

ASOS Company Profile

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.