ASOS (LON:ASC) Sets New 12-Month High – Should You Buy?

ASOS Plc (LON:ASC) shares hit a new 52-week high during mid-day trading on Monday . The company traded as high as GBX 436.50 and last traded at GBX 427.50, with a volume of 115960 shares trading hands. The stock had previously closed at GBX 421.50.

Analyst Upgrades and Downgrades

ASC has been the topic of a number of research analyst reports. Berenberg Bank reissued a “buy” rating and set a GBX 600 price objective on shares of ASOS in a report on Thursday, August 27th. Royal Bank Of Canada increased their target price on shares of ASOS from GBX 275 to GBX 400 and gave the company a “sector perform” rating in a report on Wednesday, August 5th. Shore Capital Group lifted their price target on shares of ASOS from GBX 420 to GBX 520 and gave the company a “buy” rating in a research report on Thursday, August 27th. Finally, JPMorgan Chase & Co. boosted their price target on ASOS from GBX 285 to GBX 330 and gave the stock a “neutral” rating in a research note on Thursday, July 2nd. Four investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. Based on data from MarketBeat, ASOS presently has an average rating of “Moderate Buy” and an average price target of GBX 419.29.

ASOS Stock Up 0.7%

The company has a market cap of £507.92 million, a PE ratio of -2.20, a P/E/G ratio of -1.26 and a beta of 2.32. The company has a quick ratio of 0.39, a current ratio of 0.95 and a debt-to-equity ratio of 855.63. The firm’s fifty day simple moving average is GBX 390.23 and its 200-day simple moving average is GBX 300.98.

About ASOS

ASOS Plc operates as an online fashion retailer in the United Kingdom, the United States, Australia, France, Germany, Spain, Italy, Sweden, the Netherlands, Denmark, Poland, and internationally. It offers womenswear and menswear products. The company sells its products under the ASOS Design, ASOS Edition, ASOS Luxe, ASOS 4505, Collusion, Reclaimed Vintage, Topshop, Topman, Miss Selfridge, HIIT, AsYou, Dark Future, UNRVLLD/SPPLY, Crooked Tongues, Daysocial, Actual, and Weekend Collective brands, as well as through third-party brands.