Arora Ashish Sells 60,000 Shares of Cricut (NASDAQ:CRCT) Stock

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of Cricut stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $5.98, for a total value of $358,800.00. Following the completion of the transaction, the chief executive officer directly owned 4,207,105 shares in the company, valued at approximately $25,158,487.90. This represents a 1.41% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

• On Monday, August 3rd, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.77, for a total transaction of $286,200.00.
• On Monday, June 1st, Arora Ashish sold 16,366 shares of Cricut stock. The stock was sold at an average price of $4.30, for a total transaction of $70,373.80.
• On Wednesday, May 20th, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $3.95, for a total value of $237,000.00.

Cricut Stock Performance

Shares of NASDAQ:CRCT opened at $6.07 on Friday. Cricut, Inc. has a 52-week low of $3.73 and a 52-week high of $6.93. The business’s 50 day simple moving average is $4.52 and its two-hundred day simple moving average is $4.36. The firm has a market cap of $1.27 billion, a P/E ratio of 14.12 and a beta of 0.19.

Cricut (NASDAQ:CRCT) last released its quarterly earnings data on Tuesday, August 4th. The company reported $0.19 EPS for the quarter, beating the consensus estimate of $0.06 by $0.13. Cricut had a return on equity of 24.83% and a net margin of 12.71%.The firm had revenue of $156.28 million during the quarter, compared to the consensus estimate of $159.95 million. On average, equities analysts forecast that Cricut, Inc. will post 0.14 earnings per share for the current fiscal year.

Hedge Funds Weigh In On Cricut

Large investors have recently bought and sold shares of the stock. Vanguard Group Inc. grew its stake in shares of Cricut by 3.6% in the 3rd quarter. Vanguard Group Inc. now owns 4,729,857 shares of the company’s stock worth $29,751,000 after acquiring an additional 163,602 shares in the last quarter. Geode Capital Management LLC lifted its position in shares of Cricut by 2.3% during the fourth quarter. Geode Capital Management LLC now owns 1,417,153 shares of the company’s stock valued at $7,016,000 after purchasing an additional 31,736 shares in the last quarter. Arrowstreet Capital Limited Partnership lifted its position in shares of Cricut by 51.4% during the third quarter. Arrowstreet Capital Limited Partnership now owns 1,379,155 shares of the company’s stock valued at $8,675,000 after purchasing an additional 467,934 shares in the last quarter. State Street Corp boosted its holdings in Cricut by 0.9% during the fourth quarter. State Street Corp now owns 1,220,292 shares of the company’s stock worth $6,040,000 after purchasing an additional 11,170 shares during the last quarter. Finally, Dimensional Fund Advisors LP boosted its holdings in Cricut by 30.4% during the first quarter. Dimensional Fund Advisors LP now owns 985,868 shares of the company’s stock worth $3,687,000 after purchasing an additional 229,663 shares during the last quarter. 19.60% of the stock is currently owned by institutional investors.

More Cricut News

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Q2 earnings exceeded expectations: Cricut reported adjusted earnings of $0.19 per share, well above the roughly $0.04–$0.06 analyst consensus and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability strengthened: Net income increased 59% year over year to $39.1 million, supporting the view that cost controls are offsetting some sales pressure. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Recurring subscriber base grew: Paid subscribers surpassed 3.1 million, up 3% from the prior year, providing support for Cricut’s subscription revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Dividend supports the value case: Cricut paid its recurring semiannual dividend of $0.10 per share in July, which may appeal to income-oriented investors. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Several institutional investors increased their holdings during the first and second quarters, including Arrowstreet Capital, Russell Investments and Jane Street, although institutional ownership remains about 19.6%.
• Negative Sentiment: Revenue missed estimates: Q2 revenue declined 9% year over year to approximately $156.3 million, below the $159.95 million consensus, signaling continued demand pressure despite the earnings beat. Cricut Q2 2026 Results Presentation
• Negative Sentiment: CEO selling adds a sentiment overhang: CEO Ashish Arora sold 60,000 shares at $4.77 and another 60,000 at $5.98. Both transactions were conducted under a pre-arranged Rule 10b5-1 plan, and he still owns more than 4.2 million shares, reducing—but not eliminating—the concern. Cricut Insider Selling
• Negative Sentiment: Analyst outlook remains bearish: Morgan Stanley maintained an underweight rating with a $3.70 target, while the consensus remains “Strong Sell” with an average target of $3.82. Cricut Analyst Ratings

Wall Street Analyst Weigh In

CRCT has been the subject of a number of analyst reports. The Goldman Sachs Group reiterated a “sell” rating and set a $3.75 price objective on shares of Cricut in a report on Wednesday, May 6th. Weiss Ratings upgraded shares of Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a report on Tuesday, July 21st. Finally, Morgan Stanley reaffirmed an “underweight” rating and issued a $3.70 price target on shares of Cricut in a research report on Wednesday. One equities research analyst has rated the stock with a Hold rating and four have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Strong Sell” and a consensus price target of $3.82.

About Cricut

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.