Maison Solutions (NASDAQ:MSS – Get Free Report) and Natural Health Trends (NASDAQ:NHTC – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, analyst recommendations, dividends, institutional ownership, valuation and risk.
Analyst Recommendations
This is a breakdown of current ratings for Maison Solutions and Natural Health Trends, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Maison Solutions | 1 | 1 | 1 | 0 | 2.00 |
| Natural Health Trends | 1 | 0 | 0 | 0 | 1.00 |
Maison Solutions presently has a consensus target price of $4.25, indicating a potential upside of 535.28%. Given Maison Solutions’ stronger consensus rating and higher probable upside, equities research analysts plainly believe Maison Solutions is more favorable than Natural Health Trends.
Profitability
| Net Margins | Return on Equity | Return on Assets | |
| Maison Solutions | -0.88% | -2.83% | -0.40% |
| Natural Health Trends | 0.83% | 1.09% | 0.66% |
Valuation and Earnings
This table compares Maison Solutions and Natural Health Trends”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Maison Solutions | $124.22 million | 0.11 | $1.17 million | ($0.04) | -16.73 |
| Natural Health Trends | $42.09 million | 1.20 | $570,000.00 | $0.03 | 145.83 |
Maison Solutions has higher revenue and earnings than Natural Health Trends. Maison Solutions is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.
Institutional & Insider Ownership
2.4% of Maison Solutions shares are owned by institutional investors. Comparatively, 10.1% of Natural Health Trends shares are owned by institutional investors. 13.3% of Natural Health Trends shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Volatility and Risk
Maison Solutions has a beta of 5.05, meaning that its share price is 405% more volatile than the S&P 500. Comparatively, Natural Health Trends has a beta of 0.71, meaning that its share price is 29% less volatile than the S&P 500.
Summary
Natural Health Trends beats Maison Solutions on 8 of the 14 factors compared between the two stocks.
About Maison Solutions
Maison Solutions Inc., together with its subsidiaries, operates as the specialty grocery retailer in California. The company offers perishable products, such as meat, seafood, vegetables, and fruit; non-perishable products, including grocery products comprising cooking utensils, canned foods, Chinese and Asian seasonings and spices, and snacks, as well as liquor, cigarette, lottery, newspaper, reusable bag, non-food, and health products, and general merchandise, beauty care, pharmacy, fuel, and other items and services in its stores. It also offers its products online. The company was formerly known as Maison International, Inc. and changed its name to Maison Solutions Inc. in September 2021. Maison Solutions Inc. was incorporated in 2019 and is based in Monterey Park, California.
About Natural Health Trends
Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.
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