Analyzing Lifetime Brands (NASDAQ:LCUT) and Yunhong Green CTI (NASDAQ:YHGJ)

Yunhong Green CTI (NASDAQ:YHGJ) and Lifetime Brands (NASDAQ:LCUT) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their valuation, earnings, profitability, dividends, risk, institutional ownership and analyst recommendations.

Institutional & Insider Ownership

2.0% of Yunhong Green CTI shares are held by institutional investors. Comparatively, 40.6% of Lifetime Brands shares are held by institutional investors. 44.8% of Yunhong Green CTI shares are held by company insiders. Comparatively, 44.4% of Lifetime Brands shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Earnings and Valuation

This table compares Yunhong Green CTI and Lifetime Brands”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yunhong Green CTI	$19.70 million	0.49	-$2.53 million	($1.11)	-3.32
Lifetime Brands	$647.93 million	0.31	-$26.94 million	$1.43	6.17

Yunhong Green CTI has higher earnings, but lower revenue than Lifetime Brands. Yunhong Green CTI is trading at a lower price-to-earnings ratio than Lifetime Brands, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Yunhong Green CTI has a beta of 0.47, meaning that its share price is 53% less volatile than the S&P 500. Comparatively, Lifetime Brands has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500.

Profitability

This table compares Yunhong Green CTI and Lifetime Brands’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Yunhong Green CTI	-14.43%	-38.81%	-13.25%
Lifetime Brands	4.81%	26.39%	9.21%

Analyst Recommendations

This is a breakdown of recent ratings for Yunhong Green CTI and Lifetime Brands, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yunhong Green CTI	1	0	0	0	1.00
Lifetime Brands	0	3	1	0	2.25

Lifetime Brands has a consensus target price of $9.50, indicating a potential upside of 7.60%. Given Lifetime Brands’ stronger consensus rating and higher possible upside, analysts plainly believe Lifetime Brands is more favorable than Yunhong Green CTI.

Summary

Lifetime Brands beats Yunhong Green CTI on 11 of the 14 factors compared between the two stocks.

About Yunhong Green CTI

Yunhong Green CTI Ltd. develops, produces, distributes, and sells consumer products in the United States and internationally. It offers novelty products, including foil balloons; latex balloons under the Partyloons name; and toy balloon products, which include punch balls, water bombs, and balloons twisted into shapes, as well as other inflatable toy items. The company also offers packaging films and custom film products for food, and other commercial and packaging applications; and container products, as well as assembles and sells Candy Blossom product line. It primarily serves various retail outlets, including general merchandise stores, discount and drugstore chains, grocery chains, card and gift shops, party goods stores, and florists and balloon decorators. The company sells its products directly, as well as through a network of distributors and wholesalers, retail chains, and independent sales representatives. The company was formerly known as Yunhong CTI Ltd. and changed its name to Yunhong Green CTI Ltd. in August 2023. Yunhong Green CTI Ltd. was founded in 1983 and is headquartered in Lake Barrington, Illinois.

About Lifetime Brands

Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.