Lifetime Brands (NASDAQ:LCUT – Get Free Report) and Insynergy Products (OTCMKTS:STCB – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, dividends, institutional ownership, analyst recommendations and earnings.
Profitability
This table compares Lifetime Brands and Insynergy Products’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Lifetime Brands | -5.49% | -0.85% | -0.30% |
| Insynergy Products | 7.34% | 10.64% | 5.66% |
Earnings & Valuation
This table compares Lifetime Brands and Insynergy Products”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Lifetime Brands | $682.95 million | 0.14 | -$15.16 million | ($1.66) | -2.46 |
| Insynergy Products | $58.67 million | 0.40 | -$17.65 million | $0.01 | 2.99 |
Lifetime Brands has higher revenue and earnings than Insynergy Products. Lifetime Brands is trading at a lower price-to-earnings ratio than Insynergy Products, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Lifetime Brands has a beta of 1.34, indicating that its stock price is 34% more volatile than the S&P 500. Comparatively, Insynergy Products has a beta of 0.2, indicating that its stock price is 80% less volatile than the S&P 500.
Analyst Ratings
This is a summary of recent ratings and price targets for Lifetime Brands and Insynergy Products, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Lifetime Brands | 2 | 1 | 1 | 0 | 1.75 |
| Insynergy Products | 0 | 0 | 0 | 0 | 0.00 |
Lifetime Brands presently has a consensus target price of $5.00, suggesting a potential upside of 22.55%. Given Lifetime Brands’ stronger consensus rating and higher possible upside, equities analysts clearly believe Lifetime Brands is more favorable than Insynergy Products.
Insider & Institutional Ownership
40.6% of Lifetime Brands shares are owned by institutional investors. 43.2% of Lifetime Brands shares are owned by company insiders. Comparatively, 34.8% of Insynergy Products shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Summary
Lifetime Brands beats Insynergy Products on 8 of the 14 factors compared between the two stocks.
About Lifetime Brands
Lifetime Brands, Inc. designs, sources, and sells branded kitchenware, tableware, and other products for use in the home in the worldwide. The company provides kitchenware products, including kitchen tools and gadgets, cutlery, kitchen scales, thermometers, cutting boards, shears, cookware, pantryware, spice racks, and bakeware; and tableware products comprising dinnerware, stemware, flatware, and giftware. It also provides home solutions, such as thermal beverageware, bath scales, weather and outdoor household, food storage, neoprene travel, and home décor products. The company owns or licenses various brands, including the Farberware, Mikasa, Taylor, KitchenAid, Pfaltzgraff, BUILT NY, Rabbit, Kamenstein, S’well, and Fred & Friends. It serves mass market merchants, specialty stores, department stores, warehouse clubs, grocery stores, off-price retailers, food service distributors, food and beverage outlets, and e-commerce. The company sells its products directly, as well as through its retail websites. Lifetime Brands, Inc. was founded in 1945 and is headquartered in Garden City, New York.
About Insynergy Products
Starco Brands, Inc. markets consumer products through retail and online in the United States. It offers products in various categories, including household cleaning, DIY/Hardware, paints, coatings and adhesives, household, hair care, disinfectants, automotive, motorcycle, arts and crafts, personal care cosmetics, personal care FDA, sun care, food, cooking oils, beverages, and spirits and wine under the Winona, Whipshots, Skylar, Soylent, and Art of Sport brands. The company was formerly known as Insynergy Products, Inc. and changed its name to Starco Brands, Inc. in September 2017. Starco Brands, Inc. was incorporated in 2010 and is based in Santa Monica, California.
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