Analysts’ Recent Ratings Changes for ServiceNow (NOW)

Several brokerages have updated their recommendations and price targets on shares of ServiceNow (NYSE: NOW) in the last few weeks:

• 5/26/2026 – ServiceNow had its “outperform” rating reaffirmed by Oppenheimer Holdings, Inc..
• 5/26/2026 – ServiceNow had its “outperform” rating reaffirmed by UBS Group AG.
• 5/21/2026 – ServiceNow had its price target lowered by Citic Securities from $168.00 to $140.00. They now have a “buy” rating on the stock.
• 5/18/2026 – ServiceNow is now covered by Bank of America Corporation. They set a “buy” rating and a $130.00 price target on the stock.
• 5/6/2026 – ServiceNow had its “outperform” rating reaffirmed by Sanford C. Bernstein. They now have a $236.00 price target on the stock, up from $226.00.
• 5/5/2026 – ServiceNow had its “overweight” rating reaffirmed by Barclays PLC. They now have a $134.00 price target on the stock, up from $132.00.
• 5/5/2026 – ServiceNow had its “buy” rating reaffirmed by DA Davidson. They now have a $190.00 price target on the stock.
• 5/5/2026 – ServiceNow had its “outperform” rating reaffirmed by Royal Bank Of Canada. They now have a $121.00 price target on the stock.
• 5/5/2026 – ServiceNow had its price target raised by Capital One Financial Corporation from $105.00 to $120.00. They now have an “overweight” rating on the stock.
• 5/5/2026 – ServiceNow had its price target raised by Evercore Inc from $140.00 to $150.00. They now have an “outperform” rating on the stock.
• 5/5/2026 – ServiceNow had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $157.00 price target on the stock.
• 5/5/2026 – ServiceNow had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $115.00 price target on the stock.
• 5/4/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $150.00 price target on the stock.
• 4/30/2026 – ServiceNow had its price target raised by Citigroup Inc. from $154.00 to $158.00. They now have a “buy” rating on the stock.
• 4/24/2026 – ServiceNow had its price target lowered by Argus from $180.00 to $134.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow was given a new $125.00 price target by Wolfe Research.
• 4/23/2026 – ServiceNow was given a new $150.00 price target by UBS Group AG.
• 4/23/2026 – ServiceNow was given a new $85.00 price target by KeyCorp. They now have an “underweight” rating on the stock.
• 4/23/2026 – ServiceNow had its “buy” rating reaffirmed by Jefferies Financial Group Inc.. They now have a $135.00 price target on the stock, down from $175.00.
• 4/23/2026 – ServiceNow had its price target lowered by FBN Securities from $160.00 to $120.00.
• 4/23/2026 – ServiceNow had its “buy” rating reaffirmed by TD Cowen. They now have a $140.00 price target on the stock.
• 4/23/2026 – ServiceNow is now covered by Barclays PLC. They set an “overweight” rating and a $132.00 price target on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Citizens Jmp from $260.00 to $157.00. They now have a “market outperform” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Raymond James Financial, Inc. from $160.00 to $130.00. They now have an “outperform” rating on the stock.
• 4/23/2026 – ServiceNow had its price target raised by Sanford C. Bernstein from $219.00 to $226.00. They now have an “outperform” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Cantor Fitzgerald to $122.00. They now have an “overweight” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Mizuho from $150.00 to $140.00. They now have an “outperform” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Evercore Inc from $175.00 to $140.00. They now have an “outperform” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Wells Fargo & Company from $185.00 to $160.00. They now have an “overweight” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by JPMorgan Chase & Co. from $195.00 to $145.00. They now have an “overweight” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Stifel Nicolaus from $135.00 to $120.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Morgan Stanley from $210.00 to $180.00. They now have an “overweight” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by DA Davidson from $220.00 to $190.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by The Goldman Sachs Group, Inc. from $188.00 to $163.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Canaccord Genuity Group Inc. from $200.00 to $145.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Truist Financial Corporation from $125.00 to $120.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Citigroup Inc. from $177.00 to $154.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Piper Sandler from $200.00 to $140.00. They now have an “overweight” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Robert W. Baird from $125.00 to $118.00. They now have an “outperform” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by Needham & Company LLC from $155.00 to $115.00. They now have a “buy” rating on the stock.
• 4/23/2026 – ServiceNow had its price target lowered by BMO Capital Markets from $120.00 to $115.00. They now have an “outperform” rating on the stock.
• 4/21/2026 – ServiceNow was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
• 4/20/2026 – ServiceNow had its “buy” rating reaffirmed by BTIG Research. They now have a $185.00 price target on the stock.
• 4/16/2026 – ServiceNow had its price target lowered by Deutsche Bank Aktiengesellschaft from $180.00 to $135.00. They now have a “buy” rating on the stock.
• 4/16/2026 – ServiceNow had its price target lowered by HSBC Holdings plc from $226.00 to $171.00. They now have a “buy” rating on the stock.
• 4/16/2026 – ServiceNow had its price target lowered by Capital One Financial Corporation from $158.00 to $113.00. They now have an “overweight” rating on the stock.
• 4/16/2026 – ServiceNow had its price target lowered by TD Cowen from $185.00 to $140.00. They now have a “buy” rating on the stock.
• 4/16/2026 – ServiceNow had its price target lowered by Robert W. Baird from $175.00 to $125.00. They now have an “outperform” rating on the stock.
• 4/15/2026 – ServiceNow was given a new $125.00 price target by Truist Financial Corporation.
• 4/15/2026 – ServiceNow was given a new $130.00 price target by Oppenheimer Holdings, Inc.. They now have an “outperform” rating on the stock.
• 4/15/2026 – ServiceNow had its “buy” rating reaffirmed by Citigroup Inc.. They now have a $177.00 price target on the stock, down from $237.00.
• 4/14/2026 – ServiceNow was given a new $150.00 price target by Mizuho. They now have an “outperform” rating on the stock.
• 4/13/2026 – ServiceNow had its price target lowered by BMO Capital Markets from $170.00 to $120.00. They now have an “outperform” rating on the stock.
• 4/13/2026 – ServiceNow had its price target lowered by Royal Bank Of Canada from $150.00 to $121.00. They now have an “outperform” rating on the stock.
• 4/10/2026 – ServiceNow was downgraded by UBS Group AG from “buy” to “neutral”. They now have a $100.00 price target on the stock, down from $170.00.
• 4/7/2026 – ServiceNow had its price target lowered by The Goldman Sachs Group, Inc. from $216.00 to $188.00. They now have a “buy” rating on the stock.
• 4/7/2026 – ServiceNow had its price target lowered by BTIG Research from $200.00 to $185.00. They now have a “buy” rating on the stock.

Insider Buying and Selling at ServiceNow

In other news, insider Jacqueline P. Canney sold 8,927 shares of the stock in a transaction dated Friday, April 24th. The shares were sold at an average price of $89.60, for a total value of $799,859.20. Following the completion of the sale, the insider directly owned 29,531 shares in the company, valued at $2,645,977.60. This represents a 23.21% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this link. Also, insider Paul Fipps sold 1,048 shares of the firm’s stock in a transaction dated Monday, May 18th. The stock was sold at an average price of $98.51, for a total transaction of $103,238.48. Following the completion of the transaction, the insider directly owned 12,072 shares in the company, valued at approximately $1,189,212.72. This represents a 7.99% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 28,071 shares of company stock worth $2,529,956 over the last three months. 0.34% of the stock is owned by corporate insiders.

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.