American Rebel (AREB) & The Competition Head to Head Contrast

American Rebel (NASDAQ:AREB) is one of 41 public companies in the “PROTECTION – SFTY” industry, but how does it weigh in compared to its competitors? We will compare American Rebel to similar businesses based on the strength of its dividends, risk, valuation, profitability, earnings, institutional ownership and analyst recommendations.

Profitability

This table compares American Rebel and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-402.98%	N/A	-218.57%
American Rebel Competitors	-40.91%	-40.13%	-9.40%

Institutional and Insider Ownership

13.6% of American Rebel shares are held by institutional investors. Comparatively, 47.9% of shares of all “PROTECTION – SFTY” companies are held by institutional investors. 74.1% of American Rebel shares are held by company insiders. Comparatively, 16.4% of shares of all “PROTECTION – SFTY” companies are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and target prices for American Rebel and its competitors, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
American Rebel Competitors	429	718	1143	74	2.36

As a group, “PROTECTION – SFTY” companies have a potential upside of 422.68%. Given American Rebel’s competitors stronger consensus rating and higher possible upside, analysts plainly believe American Rebel has less favorable growth aspects than its competitors.

Earnings & Valuation

This table compares American Rebel and its competitors gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
American Rebel	$9.01 million	-$17.60 million	0.00
American Rebel Competitors	$1.24 billion	$109.95 million	18.70

American Rebel’s competitors have higher revenue and earnings than American Rebel. American Rebel is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Risk & Volatility

American Rebel has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500. Comparatively, American Rebel’s competitors have a beta of 8.18, indicating that their average stock price is 718% more volatile than the S&P 500.

Summary

American Rebel competitors beat American Rebel on 11 of the 13 factors compared.

American Rebel Company Profile

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.