Amazon.com’s (AMZN) Neutral Rating Reaffirmed at DA Davidson

DA Davidson reaffirmed their neutral rating on shares of Amazon.com (NASDAQ:AMZN) in a research note published on Friday morning, Marketbeat Ratings reports. They currently have a $175.00 price target on the e-commerce giant’s stock, down from their previous price target of $300.00.

AMZN has been the topic of a number of other research reports. UBS Group set a $311.00 price target on shares of Amazon.com in a research note on Tuesday. China Renaissance lifted their target price on shares of Amazon.com from $278.00 to $300.00 and gave the company a “buy” rating in a research report on Monday, November 3rd. JPMorgan Chase & Co. reissued a “buy” rating and issued a $305.00 price target on shares of Amazon.com in a research report on Friday, December 12th. Wall Street Zen downgraded Amazon.com from a “buy” rating to a “hold” rating in a report on Saturday, January 10th. Finally, Daiwa Securities Group upped their price objective on Amazon.com from $254.00 to $300.00 and gave the company a “buy” rating in a research note on Tuesday, November 11th. Fifty-five research analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the company’s stock. According to MarketBeat, Amazon.com has an average rating of “Moderate Buy” and a consensus target price of $290.28.

Amazon.com Stock Down 5.6%

NASDAQ AMZN opened at $210.27 on Friday. Amazon.com has a twelve month low of $161.38 and a twelve month high of $258.60. The stock has a market cap of $2.25 trillion, a PE ratio of 29.33, a PEG ratio of 1.39 and a beta of 1.37. The firm has a 50-day simple moving average of $233.50 and a 200 day simple moving average of $229.78. The company has a debt-to-equity ratio of 0.14, a quick ratio of 0.80 and a current ratio of 1.01.

Amazon.com (NASDAQ:AMZN) last posted its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. Amazon.com had a net margin of 10.83% and a return on equity of 23.09%. The company’s revenue was up 13.6% on a year-over-year basis. During the same period last year, the company earned $1.86 EPS. On average, research analysts forecast that Amazon.com will post 6.31 EPS for the current year.

Insider Transactions at Amazon.com

In other Amazon.com news, Director Keith Brian Alexander sold 900 shares of the business’s stock in a transaction dated Monday, November 17th. The stock was sold at an average price of $233.00, for a total transaction of $209,700.00. Following the completion of the sale, the director directly owned 7,170 shares of the company’s stock, valued at approximately $1,670,610. The trade was a 11.15% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, CEO Andrew R. Jassy sold 19,872 shares of the firm’s stock in a transaction dated Friday, November 21st. The shares were sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the completion of the transaction, the chief executive officer directly owned 2,208,310 shares in the company, valued at $479,070,771.40. This trade represents a 0.89% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last 90 days, insiders sold 47,061 shares of company stock valued at $10,351,262. 9.70% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

A number of large investors have recently made changes to their positions in the stock. Planning Alternatives Ltd. ADV increased its holdings in Amazon.com by 8.9% in the fourth quarter. Planning Alternatives Ltd. ADV now owns 7,426 shares of the e-commerce giant’s stock valued at $1,714,000 after purchasing an additional 609 shares during the last quarter. Associated Banc Corp grew its position in shares of Amazon.com by 4.2% during the 4th quarter. Associated Banc Corp now owns 581,327 shares of the e-commerce giant’s stock worth $134,182,000 after buying an additional 23,187 shares during the period. CFO4Life Group LLC increased its stake in shares of Amazon.com by 0.8% in the 4th quarter. CFO4Life Group LLC now owns 61,186 shares of the e-commerce giant’s stock valued at $14,123,000 after acquiring an additional 504 shares during the last quarter. EverSource Wealth Advisors LLC raised its position in shares of Amazon.com by 16.0% in the 4th quarter. EverSource Wealth Advisors LLC now owns 138,496 shares of the e-commerce giant’s stock valued at $31,968,000 after acquiring an additional 19,129 shares during the period. Finally, New Millennium Group LLC boosted its stake in Amazon.com by 6.4% during the 4th quarter. New Millennium Group LLC now owns 35,059 shares of the e-commerce giant’s stock worth $8,092,000 after acquiring an additional 2,103 shares during the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and sales beat/strength — Amazon reported solid Q4 revenue and faster AWS growth, reinforcing the cloud growth thesis. AWS Q4 beat (CNBC)
• Positive Sentiment: Anthropic stake re‑valuation — Amazon’s earlier $8B investment in Anthropic is now being valued much higher (~$60.6B), underlining upside in AI partnerships and non‑core assets. Anthropic valuation (Business Insider)
• Positive Sentiment: Near‑term tax relief improves cash flow — Recent U.S. tax changes materially reduced Amazon’s federal tax cash outlays in 2025, which helps fund heavier capex without a proportional hit to free cash flow. Tax law reduces Amazon tax bill (WSJ)
• Neutral Sentiment: Management stance — CEO Andy Jassy said he’s “confident” the $200B program will deliver attractive returns over time; that defends the strategy but leaves timing/ROIC execution risk. CEO confidence (CNBC)
• Neutral Sentiment: New ad/AI product moves — Amazon is opening ad platform capabilities to AI agents (Ads MCP server beta), which could expand ad monetization but will take time to scale. Ads MCP beta (Newsfile)
• Negative Sentiment: CapEx shock and small EPS miss spooked traders — Amazon guided to roughly $200B in 2026 capex (well above expectations) and reported a slight EPS miss; that combination triggered heavy selling and a sharp gap lower in after‑hours/premarket trading. $200B capex guide (Reuters)
• Negative Sentiment: Regulatory and analyst pushback — Germany’s cartel office banned certain marketplace pricing controls and ordered repayments, adding regulatory risk; several firms also trimmed near‑term targets or flagged margin/cash‑flow risk tied to heavy capex. Germany antitrust (Reuters)

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.