Amazon.com, Inc. (NASDAQ:AMZN)’s stock price fell 1.6% on Friday after Wolfe Research lowered their price target on the stock from $255.00 to $250.00. Wolfe Research currently has an outperform rating on the stock. Amazon.com traded as low as $204.32 and last traded at $205.37. 62,408,765 shares were traded during mid-day trading, an increase of 21% from the average session volume of 51,554,969 shares. The stock had previously closed at $208.76.
Several other brokerages also recently issued reports on AMZN. Jefferies Financial Group reiterated a “buy” rating on shares of Amazon.com in a research report on Monday, February 2nd. Oppenheimer set a $260.00 target price on Amazon.com and gave the company an “outperform” rating in a research note on Friday, February 6th. Telsey Advisory Group reiterated an “outperform” rating and set a $300.00 price target on shares of Amazon.com in a research report on Friday, February 6th. Weiss Ratings reissued a “buy (b)” rating on shares of Amazon.com in a report on Monday, December 29th. Finally, Citizens Jmp lifted their price objective on shares of Amazon.com from $300.00 to $315.00 and gave the company an “outperform” rating in a research note on Monday, February 2nd. One equities research analyst has rated the stock with a Strong Buy rating, fifty-three have assigned a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $286.84.
Read Our Latest Stock Report on AMZN
Insider Buying and Selling at Amazon.com
More Amazon.com News
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: AWS scales AI capacity — Reuters reports Amazon Web Services struck a deal to buy 1 million Nvidia GPUs through 2027, underpinning AWS’s AI-infrastructure lead and revenue runway for cloud/AI services. Nvidia-AWS GPU Deal (Reuters)
- Positive Sentiment: Analyst support and bullish research: Evercore and other firms continue to flag Amazon as a top large‑cap AI/cloud play with above‑consensus price targets, reinforcing the long‑term growth thesis for AWS. Evercore Top Pick (Blockonomi)
- Positive Sentiment: Last‑mile automation push — Amazon confirmed the acquisition of robotics startup Rivr (stair‑climbing delivery robots), a strategic move to reduce delivery costs and improve unit economics over time. Rivr Acquisition (CNBC)
- Positive Sentiment: Prime Day timing change — MarketBeat reports Amazon is moving Prime Day into June to pull meaningful sales into Q2, a tactical step that could boost near‑term revenue and advertising receipts if execution is strong. Prime Day Shift (MarketBeat)
- Neutral Sentiment: Alexa+ European rollout — Amazon began Alexa+ testing in the U.K., expanding AI voice features to more users; positive for engagement but modest near-term revenue impact. Alexa+ UK (PYMNTS)
- Neutral Sentiment: Smartphone effort underway — multiple outlets (Reuters, TechCrunch, CNET) report a new AI‑centric phone codenamed “Transformer” focused on Alexa integration. It signals ambition to create a persistent user touchpoint but carries execution risk given Amazon’s past Fire Phone failure. Transformer Phone (Reuters)
- Negative Sentiment: CapEx and margin pressure concerns persist — headlines about big AI-related spending (including talk of large new funds and multi‑year infrastructure investments) keep some investors focused on higher near‑term capital intensity and margin risk despite long‑term upside. AI Spending Debate (24/7 Wall St.)
Institutional Trading of Amazon.com
Hedge funds and other institutional investors have recently modified their holdings of the business. Fairway Wealth LLC increased its stake in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares during the last quarter. Sellwood Investment Partners LLC bought a new stake in Amazon.com in the third quarter worth $27,000. MilWealth Group LLC increased its position in Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. acquired a new position in Amazon.com during the fourth quarter worth $45,000. Finally, Elkhorn Partners Limited Partnership raised its holdings in Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after buying an additional 180 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.
Amazon.com Stock Down 1.6%
The business has a 50-day simple moving average of $220.60 and a two-hundred day simple moving average of $226.19. The company has a quick ratio of 0.88, a current ratio of 1.05 and a debt-to-equity ratio of 0.16. The company has a market cap of $2.20 trillion, a price-to-earnings ratio of 28.64, a PEG ratio of 1.57 and a beta of 1.40.
Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). The firm had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. Amazon.com had a return on equity of 21.87% and a net margin of 10.83%.Amazon.com’s quarterly revenue was up 13.6% on a year-over-year basis. During the same period in the prior year, the company posted $1.86 earnings per share. As a group, equities analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current fiscal year.
About Amazon.com
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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