Amazon.com (NASDAQ:AMZN) Earns “Buy” Rating from Guggenheim

Amazon.com (NASDAQ:AMZN)‘s stock had its “buy” rating reiterated by equities research analysts at Guggenheim in a research note issued on Friday,Benzinga reports. They presently have a $300.00 price target on the e-commerce giant’s stock. Guggenheim’s price objective would indicate a potential upside of 45.54% from the stock’s current price.

Other equities research analysts also recently issued reports about the company. The Goldman Sachs Group increased their price objective on Amazon.com from $290.00 to $300.00 and gave the company a “buy” rating in a report on Wednesday, January 14th. Wall Street Zen cut shares of Amazon.com from a “buy” rating to a “hold” rating in a research note on Saturday, January 10th. Benchmark reissued a “buy” rating on shares of Amazon.com in a research report on Thursday, January 29th. William Blair reaffirmed an “outperform” rating on shares of Amazon.com in a report on Monday, November 3rd. Finally, New Street Research raised their price target on Amazon.com from $340.00 to $350.00 and gave the stock a “buy” rating in a report on Thursday, January 8th. Fifty-four investment analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus target price of $288.63.

Amazon.com Stock Down 7.4%

NASDAQ:AMZN traded down $16.57 during midday trading on Friday, hitting $206.12. 61,133,922 shares of the company were exchanged, compared to its average volume of 45,373,531. Amazon.com has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The company has a market capitalization of $2.20 trillion, a PE ratio of 29.08, a price-to-earnings-growth ratio of 1.45 and a beta of 1.37. The company has a current ratio of 1.01, a quick ratio of 0.80 and a debt-to-equity ratio of 0.14. The company has a fifty day simple moving average of $233.97 and a 200 day simple moving average of $229.91.

Amazon.com (NASDAQ:AMZN) last issued its quarterly earnings data on Thursday, February 5th. The e-commerce giant reported $1.95 earnings per share (EPS) for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a return on equity of 23.62% and a net margin of 11.06%.The firm had revenue of $213.39 billion for the quarter, compared to analysts’ expectations of $211.02 billion. During the same period in the previous year, the business posted $1.86 EPS. The business’s revenue for the quarter was up 13.6% compared to the same quarter last year. As a group, equities analysts anticipate that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Transactions at Amazon.com

In other Amazon.com news, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction on Thursday, November 20th. The shares were sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares in the company, valued at approximately $5,925,398.28. The trade was a 4.52% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, CEO Matthew S. Garman sold 17,768 shares of the company’s stock in a transaction on Friday, November 21st. The stock was sold at an average price of $216.90, for a total transaction of $3,853,879.20. Following the transaction, the chief executive officer directly owned 6,273 shares in the company, valued at approximately $1,360,613.70. This trade represents a 73.91% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last 90 days, insiders sold 47,061 shares of company stock valued at $10,351,262. 9.70% of the stock is owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in AMZN. Norges Bank acquired a new stake in shares of Amazon.com in the 2nd quarter worth approximately $27,438,011,000. Nuveen LLC acquired a new stake in Amazon.com in the first quarter valued at $11,674,091,000. Vanguard Group Inc. grew its holdings in Amazon.com by 2.1% in the second quarter. Vanguard Group Inc. now owns 849,721,601 shares of the e-commerce giant’s stock valued at $186,420,422,000 after purchasing an additional 17,447,045 shares during the last quarter. Laurel Wealth Advisors LLC increased its position in shares of Amazon.com by 22,085.8% in the second quarter. Laurel Wealth Advisors LLC now owns 12,177,557 shares of the e-commerce giant’s stock valued at $2,671,634,000 after buying an additional 12,122,668 shares in the last quarter. Finally, Goldman Sachs Group Inc. raised its stake in shares of Amazon.com by 21.3% during the 1st quarter. Goldman Sachs Group Inc. now owns 57,908,424 shares of the e-commerce giant’s stock worth $11,017,657,000 after buying an additional 10,176,835 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and margin strength — AWS revenue topped expectations and operating margins widened, supporting Amazon’s long‑term cloud profitability thesis. AWS beats
• Positive Sentiment: Top‑line beat and core business resilience — Q4 net sales rose ~14% to $213.4B, showing strong retail and advertising performance that underpins cash generation for investments. Press release
• Neutral Sentiment: Analyst responses mixed but many remain constructive — Several firms trimmed price targets or adjusted modeling for heavier AI capex, while a number of analysts reiterated Buy/Outperform ratings citing AWS and long‑term AI upside. Analyst notes
• Negative Sentiment: Huge $200B 2026 capex guide shocked the market — Management said capex will jump materially (largely for AI data centers, chips, robotics and satellites), rekindling investor fear about near‑term cash flow, margins and the scale of the AI buildout. That guidance triggered heavy selling. Zacks: capex shock
• Negative Sentiment: Small EPS miss amplified by market risk‑off — Reported EPS missed by a hair (reported $1.95 vs. ~$1.97 consensus), and in the current environment even marginal misses + aggressive spending plans produce outsized stock moves. Blockonomi: earnings reaction
• Negative Sentiment: Broad tech/AI sell‑off amplified the move — Amazon’s capex news arrived amid heightened market sensitivity to AI spending across Big Tech, producing outsized volatility and premarket/after‑hours declines. Reuters: market reaction

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.