Alphabet Inc. $GOOG Shares Sold by Spartan Planning & Wealth Management

Spartan Planning & Wealth Management lowered its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 54.9% in the 3rd quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The firm owned 4,090 shares of the information services provider’s stock after selling 4,988 shares during the quarter. Alphabet comprises approximately 0.9% of Spartan Planning & Wealth Management’s portfolio, making the stock its 25th biggest position. Spartan Planning & Wealth Management’s holdings in Alphabet were worth $1,394,000 at the end of the most recent quarter.

A number of other hedge funds have also recently modified their holdings of GOOG. Readystate Asset Management LP purchased a new position in Alphabet during the 2nd quarter valued at about $45,352,000. BlackRock Inc. boosted its stake in Alphabet by 1.4% during the second quarter. BlackRock Inc. now owns 369,922,502 shares of the information services provider’s stock worth $130,704,718,000 after acquiring an additional 5,164,200 shares in the last quarter. State Street Corp grew its holdings in Alphabet by 2.8% in the second quarter. State Street Corp now owns 190,923,442 shares of the information services provider’s stock worth $67,458,980,000 after purchasing an additional 5,208,690 shares during the period. Auto Owners Insurance Co grew its holdings in Alphabet by 38,409.2% in the fourth quarter. Auto Owners Insurance Co now owns 179,836,276 shares of the information services provider’s stock worth $5,643,262,000 after purchasing an additional 179,369,280 shares during the period. Finally, Janus Henderson Group PLC grew its holdings in Alphabet by 2.1% in the fourth quarter. Janus Henderson Group PLC now owns 24,595,622 shares of the information services provider’s stock worth $7,693,281,000 after purchasing an additional 508,718 shares during the period. Institutional investors own 27.26% of the company’s stock.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google launched Gemini 4 Argon for developers, businesses and paying users. The model is being marketed as particularly strong in coding and finance and legal knowledge work, potentially improving Alphabet’s competitive position in generative AI. Google launches flagship AI model Gemini 4 Argon for developers, businesses
• Positive Sentiment: An analyst said Alphabet’s internally developed AI chips could generate as much as $100 billion in value by 2028, while investors also remain focused on Google Cloud growth and rising AI demand. BNP Paribas reportedly raised its price target, adding to the bullish tone. Alphabet Could Unlock $100 Billion From AI Chips by 2028, Analyst Says
• Positive Sentiment: Alphabet and Unity announced Unity Spark, an AI-powered game-creation platform that will let users build games with natural-language prompts. The partnership could broaden Alphabet’s AI distribution and user reach. Alphabet backs AI game creation platform
• Neutral Sentiment: Alphabet’s Chrome security program awarded XBOW $250,000 for identifying a major exploit. The recognition supports Google’s security efforts but is unlikely to materially affect near-term financial results. XBOW Rewarded for Exploit Affecting a Billion Users
• Negative Sentiment: Several law firms publicized a securities class action alleging Alphabet misrepresented development progress for Gemini 3.5 Pro, including training setbacks and a missed launch timetable. The case covers purchases from May 19 through July 16, 2026, with lead-plaintiff deadlines around December 1. Although the announcements largely repeat existing claims, they reinforce legal and reputational overhang. Alphabet AI issues and securities fraud class action
• Negative Sentiment: Apple introduced HomeView and a more personalized Siri for smart homes, increasing competitive pressure on Google’s smart-home and AI ecosystems. Investors also remain sensitive to Alphabet’s substantial AI data-center spending and the gap between operating cash flow and free cash flow. Apple’s HomeView takes on Amazon and Google

Insiders Place Their Bets

In other news, major shareholder 2019 Gp L.L.C. Gv sold 118,138 shares of the business’s stock in a transaction on Tuesday, July 28th. The stock was sold at an average price of $18.90, for a total value of $2,232,808.20. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this link. Also, Director Frances Arnold sold 83 shares of the company’s stock in a transaction on Wednesday, September 30th. The shares were sold at an average price of $340.45, for a total value of $28,257.35. Following the transaction, the director directly owned 19,076 shares in the company, valued at approximately $6,494,424.20. The trade was a 0.43% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders sold 441,399 shares of company stock valued at $8,677,053. Corporate insiders own 12.99% of the company’s stock.

Analysts Set New Price Targets

GOOG has been the subject of a number of analyst reports. Citic Securities raised their target price on shares of Alphabet from $430.00 to $434.00 and gave the company a “buy” rating in a research note on Monday, July 27th. Wolfe Research reissued an “outperform” rating on shares of Alphabet in a research report on Thursday, August 27th. China Renaissance cut their price target on Alphabet from $485.00 to $445.00 and set a “buy” rating on the stock in a research note on Friday, July 24th. UBS Group restated an “overweight” rating on shares of Alphabet in a research note on Tuesday, October 6th. Finally, Wedbush initiated coverage on Alphabet in a research report on Thursday, July 16th. They set an “outperform” rating and a $445.00 price objective for the company. Six investment analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating and three have issued a Hold rating to the company’s stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Buy” and a consensus target price of $421.95.

Alphabet Stock Up 0.2%

GOOG stock traded up $0.55 during trading on Tuesday, hitting $349.52. 14,406,512 shares of the stock traded hands, compared to its average volume of 20,307,688. Alphabet Inc. has a 1 year low of $241.18 and a 1 year high of $404.47. The firm’s 50 day moving average is $341.98 and its two-hundred day moving average is $347.94. The stock has a market cap of $4.27 trillion, a price-to-earnings ratio of 17.56, a price-to-earnings-growth ratio of 1.01 and a beta of 1.19. The company has a debt-to-equity ratio of 0.16, a current ratio of 2.72 and a quick ratio of 2.64.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, beating the consensus estimate of $2.87 by $6.24. The company had revenue of $119.80 billion during the quarter, compared to the consensus estimate of $116.53 billion. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm’s quarterly revenue was up 24.2% compared to the same quarter last year. During the same quarter last year, the firm earned $2.31 earnings per share. On average, sell-side analysts anticipate that Alphabet Inc. will post 20.54 EPS for the current year.

Alphabet Announces Dividend

The firm also recently announced a quarterly dividend, which was paid on Monday, September 14th. Shareholders of record on Monday, September 7th were issued a $0.22 dividend. The ex-dividend date of this dividend was Friday, September 4th. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is presently 4.42%.

Alphabet Company Profile

Alphabet Inc is a technology holding company best known as the parent company of Google. Established in 2015 through a corporate restructuring, Alphabet oversees Google and a collection of businesses focused on technology, innovation and emerging industries. Sundar Pichai serves as Alphabet’s chief executive officer and also leads Google.

Google is Alphabet’s primary business and operates an internet ecosystem that includes Google Search, online advertising, YouTube, Android, Chrome, Google Maps, Google Play and Google Photos.