Alphabet Inc. $GOOG Holdings Lowered by Rubicon Global Capital Ltd

Rubicon Global Capital Ltd lowered its position in Alphabet Inc. (NASDAQ:GOOG) by 7.4% during the third quarter, HoldingsChannel.com reports. The fund owned 125,800 shares of the information services provider’s stock after selling 10,000 shares during the quarter. Alphabet accounts for approximately 6.8% of Rubicon Global Capital Ltd’s holdings, making the stock its 3rd largest holding. Rubicon Global Capital Ltd’s holdings in Alphabet were worth $30,639,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Several other hedge funds and other institutional investors have also recently bought and sold shares of GOOG. Higgins & Schmidt Wealth Strategies LLC raised its stake in shares of Alphabet by 2.2% during the 3rd quarter. Higgins & Schmidt Wealth Strategies LLC now owns 1,818 shares of the information services provider’s stock worth $443,000 after buying an additional 40 shares during the last quarter. Meritas Wealth Management LLC increased its holdings in Alphabet by 3.0% during the 3rd quarter. Meritas Wealth Management LLC now owns 1,458 shares of the information services provider’s stock valued at $355,000 after acquiring an additional 42 shares in the last quarter. First Financial Bank Trust Division increased its holdings in Alphabet by 0.6% during the 3rd quarter. First Financial Bank Trust Division now owns 7,208 shares of the information services provider’s stock valued at $1,756,000 after acquiring an additional 45 shares in the last quarter. Falcon Wealth Planning raised its position in Alphabet by 0.4% during the third quarter. Falcon Wealth Planning now owns 11,881 shares of the information services provider’s stock worth $2,894,000 after acquiring an additional 45 shares during the last quarter. Finally, Trust Co of the South lifted its holdings in shares of Alphabet by 0.5% in the third quarter. Trust Co of the South now owns 8,800 shares of the information services provider’s stock valued at $2,143,000 after purchasing an additional 48 shares in the last quarter. 27.26% of the stock is owned by institutional investors and hedge funds.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Market and analysts have materially repriced Alphabet as an AI leader after strong execution (Gemini, Google Cloud, proprietary chips); MarketBeat lists Alphabet as the most-upgraded stock with sizable upside targets. Read More.
• Positive Sentiment: Analyst bullishness: TipRanks highlights top analysts projecting a ~23% price gain for 2026, supporting upward momentum and higher price targets. Read More.
• Positive Sentiment: Product traction: Reports show Gemini gaining meaningful market share and large MAU figures, reinforcing Alphabet’s competitiveness vs. rivals and fueling revenue expectations from AI-driven services. Read More.
• Positive Sentiment: Commercial wins and spin-off traction: SandboxAQ (Alphabet spin-off) won a major Bahrain government cyber contract — a signal that Alphabet’s broader AI/cyber assets are monetizing beyond search ads. Read More.
• Positive Sentiment: Cost/technology advantage: Commentary highlights Alphabet’s structural edge from custom AI chips and scale — a durable margin/competitive advantage if demand for large models continues. Read More.
• Neutral Sentiment: Capital intensity debate: Analysts and columnists note heavy, ongoing AI capex across hyperscalers — this underpins future growth but keeps near‑term spending and margin scrutiny in focus. Read More.
• Neutral Sentiment: “Stay-on-top” analysis: Coverage pointing out what Alphabet must do to retain AI leadership — positive for longer-term case but underscores ongoing competitive pressure. Read More.
• Negative Sentiment: Regulatory/legal risk: Reports say the DOJ is probing Google over DEI-related practices, which adds a potential regulatory/legal overhang that can increase headline volatility. Read More.

Wall Street Analysts Forecast Growth

GOOG has been the subject of a number of recent research reports. Phillip Securities raised shares of Alphabet from a “moderate buy” rating to a “strong-buy” rating in a research note on Friday, November 7th. Barclays raised their price target on Alphabet from $250.00 to $315.00 and gave the stock an “overweight” rating in a research report on Thursday, October 30th. DA Davidson set a $300.00 price objective on Alphabet in a research report on Tuesday, November 25th. Raymond James Financial set a $275.00 price objective on Alphabet and gave the company an “outperform” rating in a research note on Friday, October 24th. Finally, Pivotal Research reissued a “buy” rating and issued a $400.00 target price (up previously from $350.00) on shares of Alphabet in a research note on Friday, December 5th. Seven equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, three have given a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, Alphabet presently has an average rating of “Buy” and an average target price of $313.04.

Insiders Place Their Bets

In related news, CAO Amie Thuener O’toole sold 2,778 shares of Alphabet stock in a transaction on Wednesday, October 15th. The stock was sold at an average price of $250.05, for a total value of $694,638.90. Following the transaction, the chief accounting officer owned 14,516 shares in the company, valued at approximately $3,629,725.80. This trade represents a 16.06% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Sundar Pichai sold 32,500 shares of the company’s stock in a transaction dated Wednesday, October 15th. The stock was sold at an average price of $250.15, for a total value of $8,129,875.00. Following the sale, the chief executive officer owned 2,369,619 shares of the company’s stock, valued at $592,760,192.85. This represents a 1.35% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders sold 210,987 shares of company stock worth $59,551,040. 12.99% of the stock is owned by company insiders.

Alphabet Stock Performance

NASDAQ GOOG opened at $314.39 on Tuesday. The business’s 50-day moving average price is $297.47 and its 200 day moving average price is $241.33. The company has a current ratio of 1.75, a quick ratio of 1.75 and a debt-to-equity ratio of 0.06. Alphabet Inc. has a twelve month low of $142.66 and a twelve month high of $328.67. The company has a market capitalization of $3.79 trillion, a PE ratio of 31.00, a price-to-earnings-growth ratio of 1.81 and a beta of 1.07.

Alphabet (NASDAQ:GOOG) last posted its quarterly earnings results on Thursday, October 30th. The information services provider reported $2.87 EPS for the quarter, beating the consensus estimate of $2.29 by $0.58. The company had revenue of $102.35 billion during the quarter, compared to analysts’ expectations of $99.90 billion. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The firm’s revenue was up 15.9% on a year-over-year basis. During the same quarter in the previous year, the business earned $2.12 EPS. On average, research analysts predict that Alphabet Inc. will post 8.89 earnings per share for the current year.

Alphabet Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Shareholders of record on Monday, December 8th were paid a dividend of $0.21 per share. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is currently 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.